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Startup Grind LA: Simon Mainwaring on Building Your Startup's Brand

Cross Campus

Thursday, March 7, 2013 from 6:30 PM to 9:00 PM (PST)

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Learn how to create a compelling brand for your startup from one of the world’s foremost world’s foremost experts on branding and social media.

Startup Grind LA presents an evening with Simon Mainwaring, founder of We First, a multiple award-winning branding consultancy that helps its clients build communities, profit and positive impact.

A sought-after international speaker, best-selling author, and winner of dozens of international awards for his creative campaigns, Simon will discuss how to effectively use social media tools to tell stories and build community around your startup or brand.

“Few understand the power of brands and consumers better than Simon Mainwaring...He presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”
 -- Jeff Jarvis | author, ‘What Would Google Do?

6:30 - Mingling and Pizza
7:00 - Fireside Chat
8:00 - More Mingling

SimonSimon Mainwaring is the founder of We First, a social branding consultancy that helps brands, non-profits and consumers use social media to build communities, profits and positive impact.

Simon’s first book, We First: How Brands and Consumers Use Social Media to Build a Better World, is a New York Times, Wall Street Journal, and Amazon bestseller.

Simon was included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the Business News Network, CBS, CBC, BNet and Harpo Radio.

For more info on Simon, check out his bio; his blog: at; or on Twitter @simonmainwaring

sam osbornSam Osborn, the director of Startup Grind LA, is a Los Angeles based producer who has created television programming around topics ranging from surfing and music to martial arts and social media. A graduate of the Annenberg School for Communication and Journalism and two-time College Television Award winner, Sam's mantra has always been to create content that Educates, Inspires, and Entertains. Email: | Twitter: @samosborn1

For our events in 2013 we’ve partnered with Cross Campus, Los Angeles’s largest collaborative workspace. Cross Campus is an engine of creativity and innovation, housed in a state-of-the-art 11,000 square foot space at 820 Broadway in the heart of Santa Monica. Its goal is to inspire creative collisions through space design, learning platforms, and extraordinary events, fostering member-driven collaboration that ultimately leads to game changing ideas and enterprises.

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 40 cities and 15 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies.

Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead.

At Startup Grind we make friends, not connections; we give before we get; and we inspire each other to make it through the startup grind to experience great success and a better world. We WILL get there, together.

For more information visit or follow us on twitter @StartupGrind.



Have questions about Startup Grind LA: Simon Mainwaring on Building Your Startup's Brand? Contact Cross Campus

When & Where

Cross Campus
820 Broadway
Santa Monica, CA 90401

Thursday, March 7, 2013 from 6:30 PM to 9:00 PM (PST)

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Cross Campus


Cross Campus is the leading collaborative, on-demand work space and business event venue in Los Angeles.  With a focus on design & user experience, best-in-class event programming, and a diverse community of innovative members, Cross Campus has become known as "the nerve center of Silicon Beach."  Founded in 2012 in Santa Monica, Cross Campus is expanding throughout Southern California.

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