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Startup Fundamentals (#1): Doing a Startup Right

Silicon Valley Startup: Idea to IPO

Wednesday, August 13, 2014 from 5:30 PM to 8:00 PM (PDT)

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Entrepreneurs Ended $20.00 $2.09

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For entrepreneurs, deciding to form a company,  getting involved with a start-up, scaling and getting the right people on the bus (and compensating them), presents enormous challenges. Navigating around legal, co-founder splits of the pie, business strategy, fund raising and other issues can often seem overwhelming, and traps for the unwary or uninformed are numerous.

However, successfully avoiding the most common pitfalls can make a significant difference as to whether or not a company is fundable, the sources and types of capital that will be attracted, who controls the company, the economic impact on founders upon exit, and a company’s likelihood of success.  

In this first segment of the Startup Fundamentals series, Roger Rappoport will discuss these and other issues in an interactive, informative session with great take away materials and actionable items.

Common Startup issues that will be covered:

• choices in entity selection; 

• creating an appropriate capitalization table; 

• co-founders vs early employees; 

• appropriate allocations of founders’ stock (including Series FF Preferred Stock) between founders and vesting, repurchase rights and rights of first refusal: 

• determining if and when it is appropriate to obtain proxies from co-founders/early employees; 

• stock allocation for employees, consultants, board and advisory board members, and the perils of Section 409A under the Internal Revenue Code when granting options;

• when milestone based vesting, as opposed to time based vesting, is appropriate

• the assignment of intellectual property, and ensuring that all IP created belongs to the company;

• executing employment/consulting agreements; and

• the value of developing an intellectual property strategy early on. 




5:30 P.M -6:00 P.M. networking, light dinner and refreshments

6:00 P.M. to 8:00 P.M. Workshop


Our event is open to: startup founders, startup executives, entrepreneurs, innovators and  developers. 

Bring your hard learned wisdom and questions and register and pay now, as seating is limited! 


About Our Speaker



Roger C. Rappoport is the leader of Procopio's Emerging Growth and Technology Practice Group. Mr. Rappoport has extensive experience counseling start-up and emerging growth companies in the information technology, telecommunications, life sciences, and cleantech industries. He also represents high net worth individuals, angel, and venture capital investors who focus on investing in companies in these industries. His practice includes corporate formation and entity selection, corporate governance, assisting clients develop a funding strategy and the alternatives available to entrepreneurs, venture capital and other private equity financings, convertible note and other debt financing arrangements; mergers and acquisitions, corporate reorganizations, and restructurings, the implementation of equity incentive plans, licensing, OEM, VAR and distribution arrangements, and primary and secondary public offerings. Mr. Rappoport is a frequent speaker and panelist on topics and issues related to the development and implementation of a company’s funding strategy, positioning a company to maximize its pre-money valuation, the art and benefits of selecting and partnering with the right investors, and effectively negotiating the terms of a debt or financing transaction and term sheets related thereto.

Mr. Rappoport currently splits his time between the San Diego and Silicon Valley offices. As a leader in the Emerging Growth arena, the dual office locations enhance his presence throughout the state, and aid in his ability to work with start-up companies in both the Southern and Northern California regions.

Before attending law school, he was the founder and General Manager for nine years of a technology company in Houston, Texas, growing the company to $10 million in revenue. He was responsible for all sales, administrative and financial aspects of the business, including the negotiation of a license agreement with a major retail merchandise company for the development of products to be marketed under the retailer’s name.

Prior to joining Procopio, Mr. Rappoport was an attorney in the business department of Heller Ehrman White & McAuliffe LLP in Silicon Valley.


Guest Entrepreneur: Bob Christopher: 

Bob Christopher will be joining the workshop to share his highs and lows and do's and dont's from lessons learned while building three companies  with successful exits - one of which generated over $20MM in revenue the first year. 

Bob is a successful entrepreneur and technology executive, with extensive experience driving market growth, revenues and partnerships for connected devices and smart data companies. He enjoys leading high performance teams with multidisciplinary skills that produce remarkable results. He is social media savvy, a highly effective networker and a "lean start up" practitioner. 

Personal Notes: 
Raised: $55MM in venture funding. 
Launched: (And funded) 3 successful consumer tech companies. 
Author: The 2-Year Itch: how to build a successful consumer device company. 
Adviser: M17, GAME, popSLATE, NUKO Toys, Blue Anatomy 
Board member: Versaic 
DEMO God winner: 2006 (Pleo) 
Mentor: PCH Highway 1 Incubator

Have questions about Startup Fundamentals (#1): Doing a Startup Right? Contact Silicon Valley Startup: Idea to IPO

When & Where

1020 Marsh Road
Menlo Park, CA 94025

Wednesday, August 13, 2014 from 5:30 PM to 8:00 PM (PDT)

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Silicon Valley Startup: Idea to IPO

Entrepreneurship permeates the culture of Silicon Valley -- the innovation capital of the world. Taking a startup from idea to IPO has taken on mythical proportions in Silicon Valley. Many dream the dream, with hopes of launching the "next big thing".

We are a community of entrepreneurs, technologists, academics, financial professionals, business writers, venture capitalists, investors, attorneys, consultants, and corporate executives.

We meet regularly to share resources, exchange ideas, and network. We participate in both on-line and off-line events.

Our events feature expert speakers, networking opportunities, collaboration, community, and fellowship.

For more info on Idea to IPO events, visit:


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Startup Fundamentals (#1): Doing a Startup Right
Menlo Park, CA Events Class Business

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