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Startup Founder 101: Who is your Customer?

Jeanine Jacobson

Thursday, October 10, 2013 at 6:00 PM (PDT)

Startup Founder 101: Who is your Customer?

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At Start-up Founder 101, aspiring and early-stage startup founders can hear candid talks by successful local mentors, learning the best practices, strategies, and mistakes to avoid.

This talk will focus on the basics of how to identify who are your customers, how to size the market and identify competitors. Do competitors matter and why? How do you define your competitive landscape? How do you identify and interview potential customers? What are some tactics for effective surveying?



Jason Pang

is a startup that is incubating a first-run private home movie screening service. Prior to founding PRIMA Cinema, Inc, he was involved with DivX, Inc. from pre-funding in 2000 to a successful IPO in 2006.
Liz Gasser
Vice President, Qualcomm

Liz leads strategy and corporate development activities across Qualcomm Technologies' portfolio of emerging businesses. Works with executive management to identify and pursue promising new opportunities, including via M&A.

After launching over 900 companies worldwide, the Founder Institute is now opening the 10th San Diego Session this Fall. Applications have already begun, and San Diego Institute sessions will begin November 7th. Apply for acceptance into the program below:


Have questions about Startup Founder 101: Who is your Customer?? Contact Jeanine Jacobson

When & Where

12544 High Bluff Dr
San Diego, CA 92130

Thursday, October 10, 2013 at 6:00 PM (PDT)

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Startup Founder 101: Who is your Customer?
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