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Start-Up Business Strategies and Risks

General Assembly

Thursday, February 20, 2014 from 7:30 PM to 9:00 PM (PST)

Start-Up Business Strategies and Risks

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Regular Ticket Ended $30.00 $2.64

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Event Details


Chris Grey Photo

Chris Grey 
COO and CFO, Caplinked


Learn how to evaluate start up business plans, management teams, key employees, investors, and consultants. Then use these skills to create sound business practices at start ups that protect the various stake holders involved. Finally, learn to evaluate growth and exit opportunities at start ups from the perspectives of founders, employees, and investors.


1) Understand some of the fundamental risks associated with creating and running a start up and learn some ways to manage those risks

2) Learn how and when to seek out advice while creating and running a start up from people who can possibly help manage situations unfamiliar to you and your team

3) Learn how to put together a start up team that helps you to challenge your assumptions and brings different perspectives to building your business

4) Learn how you and your team can be constructively critical of and challenge your own business plans, ideas, culture, and beliefs with the goal of constantly making them better


General knowledge of start ups and businesses.

This course is intended for anyone who is a start up founder, thinking about founding a start up, in a senior executive role at a start up, or an investor in start ups. It will be at its most beneficial if you come with questions or examples from your own experience.


Chris Grey Photo

Chris GreyCOO and CFO,

Chris is the co-founder, COO and CFO of CapLinked, an enterprise software company that accelerates sophisticated business transactions and workflow. Before founding CapLinked, Chris was a senior executive and managing partner in private equity, finance, and banking for 15 years and directly involved in the origination and management of billions of dollars of debt and equity investments in various industries. He founded two companies, Crestridge Investments, a private equity firm that made debt and equity investments in micro cap and middle market companies, and Third Wave Partners, which made debt and equity investments in distressed situations, and was managing director of a subsidiary of Emigrant Bank, the largest privately owned bank in the country. Chris has also personally made dozens of investments in early stage technology companies.

Have questions about Start-Up Business Strategies and Risks? Contact General Assembly

When & Where

1520 2nd Street
Santa Monica, CA 90401

Thursday, February 20, 2014 from 7:30 PM to 9:00 PM (PST)

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General Assembly

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. Learn more at https://generalassemb.ly/
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Start-Up Business Strategies and Risks
Santa Monica, CA Events

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