SprintZero: The Physics of Agile Marketing
Monday, June 11, 2012 from 8:30 AM to 4:15 PM (PDT)
San Francisco, CA
SprintZero is a one day free event that will bring together marketers who are passionate about Agile and incorporating into their marketing practices. Our goal is to share, collaborate and discuss the latest best practices and operating principles of agile marketing. We also hope to explore how we can spread the word about the benefits of Agile for marketers. (Free wifi is available on the day at the Mindjet offices) The #hashtag for the event is #sprint0.
8:30 am Coffee and tea
9:00 am Introduction to the conference – Welcoming everyone, talking about why there is such a need for Agile, covering some of the basic terminology (Sprints, sprint planning sessions, Scrum, Sprint reviews, Sprint retrospectives, user stories, perhaps even burndown charts), and then ending up with the Agenda for the day and the goals of the day. Jim Ewel, Principal at Agile Marketing
9:30 am Top insights from practicing Agile Marketers - A large panel discussion from companies and agencies, covering how each company and agency uses agile, including;
- Jascha Kaykas-Wolff, CMO at Mindjet
- Rohn Jay Miller, Global Account Director at SapientNitro
- Nicholas Muldoon, Agile Evangelist at Atlassian
10:30 am Break
11:00 am – 12:00pm Peer to peer sharing – A chance for informal sharing between participants. A moderator will introduce a series of questions, and ask all the participants to give their insights.
12:00pm - 1:00pm Lunch Provided by Mindjet
1:00pm – 2:45pm Peer to peer workshop - Development of the agile marketing operating principles. During this peer to peer collaborative session we review the existing published ideas for the operating principles of agile marketing. Check out Travis Arnold's synopsis post of the Agile Marketing Manifestos! We will discuss and vote on the core principles and values, and the result will be published by gathering after SprintZero.
3:00pm – 4:00pm The future, what’s next?
- Industry Analyst, Wayne Kernochan, gives a short overview of how the Agile Development industry grew from 17 people in 2001.
- Peer discussion.
Break for a few hours and then meet up for an open dinner meeting.
June 11th Tel: 415-229-4258 *Day of the Event-Deborah
Driving Directions & Parking Options
Scroll down to the bottom of this article for directions.
And here is a link to the building, parking and transit.
Mindjet Map Garage & Site
Muni Transit Map
SprintZero is generously hosted at the Mindjet offices in San Francisco.
Free wifi is available on the day at the Mindjet offices.
Learn more about the event at the Agile Marketing Facebook Group
*Inbound Marketing Summit - 12th of June, 2012:
We scheduled SprintZero to run the day before IMS starts. The Pulse Network is offering SprintZero attendees an opportunity to purchase discounted one-day passes to IMS San Francisco for $99. A special discount code “IMSAGILE” can be used any member of the Agile Marketing community when registering to receive the discounted one-day pass. There's also a panel discussion on agile marketing at the IMS event on the 12th of June.
When & Where
John Cass, blogger at PR Communications, and now based in Boston, MA.