Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force
- Business & Professional
- Hult International Business School, San Francisco CA
Sports is one of the nation’s largest businesses, grossing an estimated $414 billion in 2010. Sports stars are now becoming more than just heroes. They are brands in their own right; some even have their own reality shows!
Have you ever wondered how marketers of baseball, ice hockey and football teams create campaigns to increase their following, fill the stadium in a time of recession, enable fans to have relationships with the stars and create shareholder value at the same time? If so, join the SFAMA for our sports marketing event and meet our panel of experts as they give a deep dive into this area.
Date & time:
Tuesday, September 20, from 6-8:30pm
6-7:00 Cocktails & Appetizers
7-8:30 Panel Discussion with Q&A
24 Willie Mays Plaza (Club Level)
San Francisco, CA 94107
About Our Guests
Moderator: Richard Rogers | Adjunct Professor - USF Sport Management
Mr. Rogers is the Manager of Operations for USTA NorCal. He has spent over 25 years in the sports and business world in a variety of roles. Having started his career at Arthur Andersen & Co in their Small Business Audit and Consulting practice he moved into the world of professional sports with the NBA's Golden State Warriors. While at the Warriors he held the roles of Controller, V.P. of Finance and Sr. V.P. of Marketing and Broadcasting. After leaving the Warriors he became President of the expansion I.H.L. franchise San Francisco Spider hockey team and helped launch its inaugural season. He has also held the position of President/Chief Marketing Director of Oakland Football Marketing Association and Sports Sales Director at the local Fox affiliate, KTVU. His most recent role was as VP/GM of the San Francisco and Monterey markets for Comcast Spotlight, heading up all sales and operations of the spot commercial sales arm of Comcast Cable.
Danette Leighton | Chief Marketing Officer, Pac-12
Danette Leighton joined the Pac-12 Conference in April 2010 as the Conference's first Chief Marketing Officer. Her responsibilities include leading the Conference in the development and implementation of strategic marketing and communication programs, as well as integrating and supporting the marketing interests of the member institutions. An Arizona graduate, Leigton returns to the Pac-12 where she began her career as a public relations intern. Most recently, she acted as Vice President of Marketing and Brand Development for Maloof Sports & Entertainment. She spent the last decade overseeing all marketing and branding efforts for the NBA's Sacramento Kings and ARCO Arena, as well as the business operations for the WNBA's Sacramento Monarchs. Previously, she led Sony's sports marketing division, focusing on the PGA Tour and the Sony Open in Hawaii. She also served as the executive director of the 1999 NCAA Women's Basketball Final Four at Stanford and worked in public relations for the Fiesta Bowl.
Bryan Srabian | Director of Social Media, San Francisco Giants
Bryan Srabian is now entering his 16th year in professional sports. He is now overseeing the Social Media platform for the San Francisco Giants, overseeing Twitter and Facebook, exploring new technologies, working with Major League Baseball Advanced Media with the SFGiants.com website, and integrating the Giants Marketing and Communications plan with comprehensive Social Media Plan. Srabian began his career with the Giants in the media relations department, advancing to the sponsorship and promotions department from 1996-1999. He was promoted as team's Director of Marketing and Entertainment, before leaving to become the Vice President of Marketing for the AAA Sacramento River Cats, in 2008. Srabian is a graduate of Santa Clara University.
Kyle Eichman | Senior Director of Marketing, Maloof Sports & Entertainment
Kyle is entering his 5th season with Maloof Sports & the Sacramento Kings. As Senior Director of Marketing his responsibilities include the development and implementation of marketing programs, creation/management/execution of events targeting key customer segments, and oversight of the relationship marketing function including email marketing, CRM system management, marketing automation, customer research and analytics. Prior to joining Maloof Sports Kyle was Corporate Director of Strategic Marketing for Pinnacle Entertainment, a regional gaming operator with corporate offices in Las Vegas, NV. While there he was responsible for the design and implementation of a consolidated customer data warehouse, corporate level customer acquisition programs, website design and optimization and analytics. A seasoned gaming veteran Kyle spent over 10 years in Las Vegas working for such organizations as Mirage Resorts, Harrah’s Entertainment and the Venetian Hotel Resort Casino in various marketing and finance capacities.
Lee Hammer | Program Director, KNBR
Lee graduated from San Jose State with a B.A. in Radio TV-Journalism. He started his career at KXRX- San Jose as a News Editor and Talk Show Producer. He then worked at KCBS San Francisco as a News Editor for 16 years, before joining KNBR San Francisco in 1998. At KNBR San Francisco Lee serves as Operations Manager (Cumulus-SF, KNBR, KFOG and The Bone), and Program Director for KNBR 680 and KNBR 1050. He has also produced and engineered Stanford football, produced and engineered SF Giants baseball, produced Oakland Raiders football, and produced SF 49ers football.
Many thanks to our Event Sponsors: