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Sports Marketing 2.0 VIP Summit - WEST

Sports Marketing 2.0 - San Francisco

Tuesday, September 21, 2010 from 11:30 AM to 7:30 PM (PDT)

Sports Marketing 2.0 VIP Summit - WEST

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Ticket Type Sales End Price Fee Quantity
Sports 2.0 VIP Summit - WEST Ended $250.00 $7.24

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Event Details

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Sports 2.0 Summit - West, September 21, 2010

Sports Marketing 2.0's VIP Summits are back for a third year, and they are going to be better than ever. These 1/2 day events feature high caliber speakers, in-depth panel discussions and valuable networking opportunities.

Sports 2.0 Summits are designed to help executives working in sports / digital media gain practical knowledge and expand their personal networks. We all get smarter faster by sharing best practices that lead to growing our digital businesses.

Join us in San Francisco as we explore ways to engage fans and grow revenues in the digital space.

Why the Sports Marketing 2.0 VIP Summit?

"I have attended three Sports Marketing 2.0 summits, and have left each one more informed and inspired. I regularly pull out and review my notes from those past events and I look forward to the next one I am able to attend."

- Jeramie McPeek, VP Interactive, Phoenix Suns

Keep pace with fans - In the sports-media business money goes where the fans go; and these days more and more sports fans are going digital. Yet even as sports fans adopt new media, many sports properties struggle to keep pace. Sports Marketing 2.0 VIP Summits provide a forum for veteran digital sports people to share best practices and discuss emerging opportunities. Hearing directly from executives with proven track records helps attendees to sort the profitable ideas from the pipe dreams, and refine their own digital strategies to maximize results.

Connect with peers -Most digital sports execs spend thousands of hours online each year trying to stay up to speed with changing technologies. Indeed we can pick up a lot by following experts on Twitter, but even the savviest digital marketing and sales experts will benefit from real-world interaction. That's why we hold these events. Beyond the keynote speakers and panel discussions, VIP Summits provide ample time for attendees to talk with each other. Come early for lunch and stay late for dinner and cocktails. You'll be glad you did.

Keep it real - There are many sports business events that talk about digital business on a macro level, but only Sports Marketing 2.0 Summits focus on day-to-day practical, real-world information. Summit speakers and attendees are directly responsible for selling, managing or developing ways to make more money from digital channels. These people might not be managing P & Ls, but they are orchestrating innovation and managing projects on the bleeding edge of digital sports. These are the people you'll see at Sports 2.0 VIP Summits. Are you one of us? Would you like to be?

"...There are lots of sports conferences out there, but the Sports 2.0 events have a more collaborative, inventive feel to them. THe mix of established, industry leaders and young, emerging companies fosers the perfect environment for anyone who wants to know how to be a great marketer in the constantly changing sports segment"

- Scott Philip, CMO, Quickhit.com

Sports Marketing 2.0 VIP Summit - San Francisco is sponsored by:

Speaker Lineup - San Francisco

Top notch content - Our featured speakers and panel discussions will cover all aspects of digital media in sports including web, e-mail, mobile and social media. We will learn how the industry’s best are driving traffic, selling sponsorship, selling tickets, optimizing content and converting visitors into paying customers. In fact, monetization will be the underlying theme of the entire summit series. We will emphasize ways to make content, traffic and fan engagement pay off financially.

Featured Speakers - Yahoo! Sports

Kyle Laughlin - Head of Sports & Games, Yahoo! Sports

An accomplished manager with ten years of product development experience and a proven track record of working with engineering, marketing and sales teams to bring successful online and mobile experiences to the marketplace.

Mike Kerns - Founder & CEO, Citizen Sports

Mike, a passionate believer in the "wisdom of the crowds," founded the company in 2004 with the idea that sports fans together are more knowledgeable than any single expert. As CEO, Mike is focused on developing strategic relationships and partnerships, helping to guide corporate and product strategy, and evangelizing Citizen Sports to the world.

Kyle and Mike will co-present a compelling vision for social and mobile products that drive traffic and deeper user engagement, increase user relevance and provide advertisers with new environments in which to interact with target audiences.


Panel Discussions

Sports Marketing 2.0 VIP Summit San Francisco will feature three panel discussions. Our panelists come from a wide array of sports properties, sponsor brands, agencies and digital media companies. Here is a brief overview of what we are planning:

Panel #1: Facebook & Sports (Moderated by Justin Osofsky of Facebook)

Sports fans throughout the world are using Facebook in unique ways to engage with their favorite leagues, teams and athletes.  As fans continue to log into Facebook to connect with their friends, sports publishers have an opportunity to leverage their fans on Facebook, building their Facebook presence and bringing a personalized and social experience to their websites.  Our Facebook & Sports panel will feature Justin Osofsky, Facebook’s Director of Media Partnerships, and several of Facebook’s sports publisher partners.  The conversation will center on opportunities and ways these sports organizations are leveraging Facebook to interact with fans to drive traffic and audience growth, increase engagement and track customer insights.



  • Justin Osofsky, Director of Media Partnerships, Facebook (moderator)
  • John Kosner, SVP & GM, ESPN.com
  • Jeff Price, President & Publisher, Sporting News
  • Melissa Brenner, V.P. Marketing, NBA
  • Perry Cooper, SVP Direct / Digital Marketing & Fan Analytics, NHL


Panel #2: Trends vs. fads: engaging fans on the bleeding edge

Mark Cuban was recently quoted as saying, “location check in is so 2010.” In other words, the concept of “check in” introduced by companies like FourSquare, which is just now growing tentacles in sports, is already on its way out. Can this be true? Is technology changing so fast we don’t even have time to implement before it falls out of style? How can we build innovative strategies in a world moving so quickly? From mobile marketing and smart phone applications, to location check-in to Twitter, this panel will seek to address the latest thinking in digital sports marketing. We will attempt to separate the trends from the fads and provide the Sports 2.0 audience with a clear vision of the digital sports future.

  • Exploring Twitter best practices
  • Mobile and smart phone strategies: in-venue and beyond
  • The future for location based check-in
  • Building engagement through game mechanics


Panel #3: Driving results from social media

As sports fans flock to social media, sponsors want to be there too. Not surprisingly, ad spending in social media is growing faster than any other segment. This panel will uncover ways to leverage social and drive measurable results. There is not enough time in the day to discuss all the myriad opportunities in the social arena, so we will focus on like:

  • Adding social features & applications to your Website
  • Managing fan communities
  • Building partnerships with sponsors
  • Content strategies for the social stream


Ignite Presentations - sponsored by SB Nation

The Ignite segment of our summit will feature six, rapid fire presentations on an assortment of topics. Each presenter will be given five minutes to speak, aided by 20 PowerPoint slides which will auto-advance every 15 seconds. This presentation format has been popularized in the U.S. by O’Reilly Media. It challenges each speaker to “…enlighten us, but make it quick.”  The Ignite segment of our summit gives our event a chance to cover more ground, and gives more attendees a chance to become presenters. It is sure to be fun and enlightening for all!

Ignite speakers:

  • Justin Osofsky, Facebook

    Facebook’s Director of Media Partnerships will give a high-level overview of Facebook’s perspective of sports, any relevant user/behavioral data and how sports publishers can leverage Facebook to make their fan’s experience more social, personalized and engaging. 

  • Kyle Ragsdale, SB Nation
  • Dave Finocchio, Bleacher Report
  • Jeramie McPeek, Phoenix Suns
  • Ty Ahmad-Taylor, FanFeedr.com
  • Scott Philp, QuickHit.com
  • Russ Stanley, San Francisco Giants

How do Summits Work?

Each VIP Summit is designed to be a highly educational and deeply relational conversation. The biggest portion of the day is dedicated to keynot speeches and panel discussions, but there is also ample time for attendees to meet each other and share ideas. In fact, the casual cocktail and dinner reception following the formal presentations in always an attendee favorite. Remember, during and after each Summit, attendees are encouraged to share their best practices and case studies through our online community site www.sportsmarketing20.com.

Summit Schedule

Doors Open 11:30 am (Join us for lunch)
Program Begins
12:30 pm
Speakers Conclude 6pm
VIP Reception 6-7:30pm (food, cocktails)

Post-Summit VIP Reception
sponsored by Bleacher Report.

After the official speakers and panels are concluded, it’s time to relax and get to know your fellow attendees. Everyone is invited and ENCOURAGED to linger after the program to enjoy cocktails, tasty food and get a change to meet and mingle with the speakers and other guests.

Who Should Attend?

Sports Marketing 2.0 VIP Summits are designed to talk about tech without getting too geeky. Summits bring together a critical mix of marketing, sales, creative and technology executives working in digital sports.

In attendance will be experienced pros from the entire digital-sports-media ecosystem: teams, leagues, sponsors, agencies, universities, technology partners and venture capital.


"A great learning, development & networking forum for sports leagues and teams. The Digital Business Summit allowed us a unique, real time perspective on the digital landscape and opportunities for social media & CRM in sports. I would recommend this event to any sports executive seeking to effectively maximize and monetize their digital platform & communication with their fans and key stakeholders."

- Dan Quinn, NFL Canada

Past Summit attendees include senior management from companies like:

Sponsors Coca Cola, Honda, IBM, Alltel, Chevrolet, Sprint, Cisco and Intel
Sports Leagues PGA Tour, NFL, NBA, USTA, Olympics
Agencies Razorfish, IMG, Octagon, Wieden & Kennedy, Optimedia
Teams Colts, Bulls, Redskins, Trail Blazers, Cavaliers, Jets, Bears, Lakers
Universities Georgetown, University of Texas, Stanford, NYU, Northwestern
Media ESPN, NBCU, AOL, Yahoo, Microsoft, Big 10 Network, CSTV, Nielsen
Fan Media Sports Nation, Takkle, Citizen Sports Network, Yarkbarker
Technology ClearSpring, Watercooler, StubHub

More praise for Sports Marketing 2.0 VIP Summits

"...I have always found the content point-on and the attendee list filled with industry difference makers, those that are looking to push the edge of the digital sports world. I'm looking forward to attending a more Sports 2.0 summits in 2010..."

- Justin Schwanke, VP, Kaleidoscope Sports & Entertainment

"...Coyle’s VIP Summits are a unique breed of events that bring together some of the biggest and brightest in sports marketing..."

- Scott Philp, CMO, Quickhit.com

"...the Sports Marketing 2.0 summits I’ve attended have really been beneficial. Attendees get an interesting perspective…seeing how they tap into new media to enhance the fan experience. I have also seen great value in how the attendees and panelists really get into the nuts-and-bolts of fan interaction through new media, as opposed to staying at a very 30K foot view..."

- Ian Hall, Group Director, Consulting, Octagon

Regional events - Our goal is to make Sports 2.0 summits easy to find and easy to attend, which is why each year we offer events in multiple locations. In the spring of 2010, the Summit traveled to Chicago and New York.  This fall there are events in both San Francisco and Atlanta. 

Sports Marketing 2.0 is a community, not just an event

Sports Marketing 2.0 (www.sportsmarketing20.com) is an international community launched in January 2008. In just over 2 years we have grown to become a network of more than 10,000 sports marketing professionals. Members come from governing bodies, teams and properties, agencies, brands and the technology sector. This community is focused on helping its members stay abreast of new media and technology-driven business opportunities in sports. The community was founded by Pat Coyle, President of Coyle Media, Inc.

Sports Marketing 2.0 VIP Summit - San Francisco is sponsored by:

For more information:

Pat Coyle, Founder
Sports Marketing 2.0

Have questions about Sports Marketing 2.0 VIP Summit - WEST? Contact Sports Marketing 2.0 - San Francisco
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When & Where

Delancey Street Foundation
600 Embarcadero
San Francisco, CA 94107

Tuesday, September 21, 2010 from 11:30 AM to 7:30 PM (PDT)

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Sports Marketing 2.0 - San Francisco

Pat Coyle will be your host for the Sports Marketing VIP Summit in San Francisco.

Pat is President of Coyle Media and Founder of SportsMarketing20.com His mission is to help sports properties make money from digital.

"Pat has a superb understanding of the online world and how sporting organizations can better leverage this key marketing platform. He also has built an extensive network of many of the key participants in this pivotal area."

- George Foster
Wattis Professor of Management
Stanford University

Before founding his own firm, Coyle spent six seasons with the Indianapolis Colts as Executive Director of Digital Business. In that role, Coyle led an interactive staff responsible for the team’s Websites, E mail and mobile initiatives.

Today Coyle Media continues to work with the Colts as well as several other teams in multiple leagues.


Delancey Street Foundation

  • Delancey Street - San Francisco
  • Parking is located across the street from Delancey Street Foundation at pier 30-32, at 599 The Embarcadero (Cross Streets -- Brannan and The Embarcadero).

  Contact the Organizer
Sports Marketing 2.0 VIP Summit - WEST
San Francisco, CA Events Conference

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