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Sports Marketing 2.0 VIP Summit - SOUTH

Pat Coyle - Coyle Media

Thursday, October 21, 2010 from 11:30 AM to 7:30 PM (EDT)

Sports Marketing 2.0 VIP Summit - SOUTH

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Ticket Type Sales End Price Fee Quantity
Sports 2.0 VIP Summit - SOUTH Ended $225.00 $6.62

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Event Details

Sports Marketing 2.0 VIP Summit - SOUTH


Digital sports go local, social & mobile in 2010

Sports Marketing 2.0's VIP Summits are back for a third year, and they are going to be better than ever. These 1/2 day events feature high caliber speakers, in-depth panel discussions and valuable networking opportunities.

Sports 2.0 Summits are designed to help executives working in sports / digital media gain practical knowledge and expand their personal networks. We all get smarter faster by sharing best practices that lead to growing our digital businesses.

Join us in Atlanta as we explore ways to engage fans and grow revenues in the digital space.

Why the Sports Marketing 2.0 VIP Summit?

"I have attended three Sports Marketing 2.0 summits, and have left each one more informed and inspired. I regularly pull out and review my notes from those past events and I look forward to the next one I am able to attend."

- Jeremy McPeek, VP Interactive, Phoenix Suns

Keep pace with fans - In the sports-media business money goes where the fans go; and these days more and more sports fans are going digital. Yet even as sports fans adopt new media, many sports properties struggle to keep pace. Sports Marketing 2.0 VIP Summits provide a forum for veteran digital sports people to share best practices and discuss emerging opportunities. Hearing directly from executives with proven track records helps attendees to sort the profitable ideas from the pipe dreams, and refine their own digital strategies to maximize results.

Connect with peers -Most digital sports execs spend thousands of hours online each year trying to stay up to speed with changing technologies. Indeed we can pick up a lot by following experts on Twitter, but even the savviest digital marketing and sales experts will benefit from real-world interaction. That's why we hold these events. Beyond the keynote speakers and panel discussions, VIP Summits provide ample time for attendees to talk with each other. Come early for lunch and stay late for dinner and cocktails. You'll be glad you did.

Keep it real - There are many sports business events that talk about digital business on a macro level, but only Sports Marketing 2.0 Summits focus on day-to-day practical, real-world information. Summit speakers and attendees are directly responsible for selling, managing or developing ways to make more money from digital channels. These people might not be managing P & Ls, but they are orchestrating innovation and managing projects on the bleeding edge of digital sports. These are the people you'll see at Sports 2.0 VIP Summits. Are you one of us? Would you like to be?

"...There are lots of sports conferences out there, but the Sports 2.0 events have a more collaborative, inventive feel to them. THe mix of established, industry leaders and young, emerging companies fosers the perfect environment for anyone who wants to know how to be a great marketer in the constantly changing sports segment"

- Scott Philip, CMO, Quickhit.com

Sports Marketing 2.0 VIP Summit - Atlanta is sponsored by:

Speaker Lineup - Atlanta

Top notch content - Our featured speakers and panel discussions will cover all aspects of digital media in sports including web, e-mail, mobile and social media. We will learn how the industry’s best are driving traffic, selling sponsorship, selling tickets, optimizing content and converting visitors into paying customers. In fact, monetization will be the underlying theme of the entire summit series. We will emphasize ways to make content, traffic and fan engagement pay off financially.


Featured Speakers - Coca Cola

Reinaldo Padua,  AVP of Hispanic Marketing - Coca Cola

Coca-Cola has been a major sponsor of the FIFA World Cup since 1978, but 2010 was a break-out year for Coca-Cola FIFA World Cup activations, especially here in the U.S.

In this feature presentation, Reinaldo Padua, assistant vice president of Hispanic marketing for Coca-Cola North America will share how the Company leveraged digital platforms to amplify the 2010 FIFA World Cup and Coca-Cola campaign "Open Happiness". Coca-Cola was able to motivate U.S. consumers to engage with the brand, and take its relationship with FIFA World Cup to the next level.


Panel Discussions

Sports Marketing 2.0 VIP Summit Atlanta will feature three panel discussions. Our panelists come from a wide array of sports properties, sponsor brands, agencies and digital media companies. Here is a brief overview of what we are planning:

Panel #1: Mobile Marketing in Sports

For years we have watched with interest the way Asians and Europeans have adopted mobile into all areas of their lives. It is looking like 2010 will be the beginning of a new wave of mobile mania here in the U.S. This panel will demonstrate how some of the world's leading sports properties and sponsor brands are using mobile in sports today, and it will offer a sneak peak of some of the very real things that are just around the corner. You can expect this panel to cover things like:

  • Engaging fans at the arena and beyond
  • Building mobile platforms for sponsorship
  • Integrating media and event marketing via mobile
  • Exploring the next wave of mobile opportunities


Panel #2: Social Media in Sports

As sports fans flock to social media, sponsors want to be there too. Not surprisingly, ad spending in social media is growing faster than any other segment. This panel will uncover ways to leverage social in order to engage fans, strengthen the sports brand, and create partnerships with sponsors. There is not enough time in the day to discuss all the myriad opportunities in the social arena, so we will focus on like:

  • Adding social features & applications to your Website
  • Leveraging Facebook & Twitter
  • Managing fan communities
  • Building partnerships with sponsors


Panel #3: Creating a profitable digital strategy

The digital landscape is vast and ever changing, but one thing remains true for most sports properties: the Website is the central platform from which most business flows. But while many sports properties have built large audiences, most are struggling to make significant money from their sites. To address this challenge, our first panel will focus on sports Websites and explore the inter-relationships between content, traffic and revenue. This discussion will produce some of our most compelling conversation as we seek to pin down practical ideas for:

  • Attracting and engaging fans via your Website
  • Converting Web visitors into ticket buyers
  • Building digital partnerships with sponsors
  • Internal issues: which department should own the Web


Ignite Presentations

The Ignite segment of our summit will feature six, rapid fire presentations on an assortment of topics. Each presenter will be given five minutes to speak, aided by 20 PowerPoint slides which will auto-advance every 15 seconds. This presentation format has been popularized in the U.S. by O’Reilly Media. It challenges each speaker to “…enlighten us, but make it quick.”  The Ignite segment of our summit gives our event a chance to cover more ground, and gives more attendees a chance to become presenters. It is sure to be fun and enlightening for all!

Ignite speakers:

How do Summits Work?

Each VIP Summit is designed to be a highly educational and deeply relational conversation. The biggest portion of the day is dedicated to keynot speeches and panel discussions, but there is also ample time for attendees to meet each other and share ideas. In fact, the casual cocktail and dinner reception following the formal presentations in always an attendee favorite. Remember, during and after each Summit, attendees are encouraged to share their best practices and case studies through our online community site www.sportsmarketing20.com.

Summit Schedule

Doors Open 11:30 am (Join us for lunch)
Program Begins
12:30 pm
Speakers Conclude 5:45 pm
VIP Reception 5:45-7:00pm

Post-Summit VIP Reception sponsored by SB Nation
After the official speakers and panels are concluded, it’s time to relax and get to know your fellow attendees. Everyone is invited and ENCOURAGED to linger after the program to enjoy cocktails, tasty food and get a change to meet and mingle with the speakers and other guests.

Who Should Attend?

Sports Marketing 2.0 VIP Summits are designed to talk about tech without getting too geeky. Summits bring together a critical mix of marketing, sales, creative and technology executives working in digital sports.

In attendance will be experienced pros from the entire digital-sports-media ecosystem: teams, leagues, sponsors, agencies, universities, technology partners and venture capital.


"A great learning, development & networking forum for sports leagues and teams. The Digital Business Summit allowed us a unique, real time perspective on the digital landscape and opportunities for social media & CRM in sports. I would recommend this event to any sports executive seeking to effectively maximize and monetize their digital platform & communication with their fans and key stakeholders."

- Dan Quinn, NFL Canada

Past Summit attendees include senior management from companies like:

Sponsors Coca Cola, Honda, IBM, Alltel, Chevrolet, Sprint, Cisco and Intel
Sports Leagues PGA Tour, NFL, NBA, USTA, Olympics
Agencies Razorfish, IMG, Octagon, Wieden & Kennedy, Optimedia
Teams Colts, Bulls, Redskins, Trail Blazers, Cavaliers, Jets, Bears, Lakers
Universities Georgetown, University of Texas, Stanford, NYU, Northwestern
Media ESPN, NBCU, AOL, Yahoo, Microsoft, Big 10 Network, CSTV, Nielsen
Fan Media Sports Nation, Takkle, Citizen Sports Network, Yarkbarker
Technology ClearSpring, Watercooler, StubHub

More praise for Sports Marketing 2.0 VIP Summits

"...I have always found the content point-on and the attendee list filled with industry difference makers, those that are looking to push the edge of the digital sports world. I'm looking forward to attending a more Sports 2.0 summits in 2010..."

- Justin Schwanke, VP, Kaleidoscope Sports & Entertainment

"...Coyle’s VIP Summits are a unique breed of events that bring together some of the biggest and brightest in sports marketing..."

- Scott Philp, CMO, Quickhit.com

"...the Sports Marketing 2.0 summits I’ve attended have really been beneficial. Attendees get an interesting perspective…seeing how they tap into new media to enhance the fan experience. I have also seen great value in how the attendees and panelists really get into the nuts-and-bolts of fan interaction through new media, as opposed to staying at a very 30K foot view..."

- Ian Hall, Group Director, Consulting, Octagon

Regional events - Our goal is to make Sports 2.0 summits easy to find and easy to attend, which is why each year we offer events in multiple locations. In the spring of 2010, the Summit traveled to Chicago and New York.  This fall there are events in both San Francisco and Atlanta. 

Sports Marketing 2.0 is a community, not just an event

Sports Marketing 2.0 (www.sportsmarketing20.com) is an international community launched in January 2008. In just over 2 years we have grown to become a network of more than 10,000 sports marketing professionals. Members come from governing bodies, teams and properties, agencies, brands and the technology sector. This community is focused on helping its members stay abreast of new media and technology-driven business opportunities in sports. The community was founded by Pat Coyle, President of Coyle Media, Inc.

Sports Marketing 2.0 VIP Summit - Atlanta is sponsored by:



For more information:

Pat Coyle, Founder
Sports Marketing 2.0

Have questions about Sports Marketing 2.0 VIP Summit - SOUTH? Contact Pat Coyle - Coyle Media
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When & Where

Georgia World Congress Center
285 Andrew Young International Blvd., NW
3rd floor, Building A (Rooms A315-A316)
Atlanta, GA 30313-1591

Thursday, October 21, 2010 from 11:30 AM to 7:30 PM (EDT)

  Add to my calendar


Pat Coyle - Coyle Media

Pat Coyle will be your host for the Fanographie Summit, New York.

Pat is President of Coyle Media, and Founder of SportsMarketing20.com, creator the Sports Fan Graph and curator of the Social Sports Poll. He is a sought after speaker at digital sports events, and proud host (5 years running) of the Fanographie Summit.   

Before founding his own firm, Coyle spent six seasons with the Indianapolis Colts as Executive Director of Digital Business. In that role, Coyle led an interactive staff responsible for the team’s Websites, social media, E mail and mobile initiatives.

Today Coyle Media's consulting & business development clients include several professional sports teams in multiple leagues, global brands, and tech startups in the digital sports & entertainment sector.


 See what attendees are saying about Coyle's Fanographie Summits:

...simply a "must attend" event. Engaging fans with the Olympic movement is a pivotal part of our mission digitally and hearing about successful programs across peer organization helpls us strategize.  I am always amazed by how innovative and advanced the attendees and speakers are, and I always have great information to share when I return to my team. 

Lauren Pasquale
Director, Digital Media

Coyle Media’s conference presented a fantastic brain trust of past, present and future social media leaders. Enlightening, informative and entertaining event that I will defiantly be attending in the future.

Mark Keys
VP Digital & Social Media

I have been impressed with the depth and breadth of talent that Pat is able to pull together at these events. And as importantly, he structures the event in a way where valuable networking can occur - and does. Well done Pat!

Kelly Perdew
Fastpoint Games

Engaging with our audience -- teen athletes and fans of high school sports -- across social media is extremely important to our success. The summit provided a fantastic forum to hear how others are making it happen, to share what's working for us, and to identify potential content partners and sponsors. Thank you. I'll be back.

Liza Horan
Director of Digital Content

Pat does an excellent job at securing top notch speakers combined with interesting topics and with panel hosts who are willing to share and who feel comfortable to peel the onion back several layers, providing deep learning. The Summit format combined with Pat's encouraging personality makes it a terrific venue for networking as well. I would encourage anyone in the music, sports, entertainment, TV, technology/app, Advanced TV, social media, mobile, and location based sectors to attend. You often can learn more from someone in a different sector than the same ole hat you wear every day!

Meg Meurer Brossy
BrightLine Partners

Special thanks to Pat Coyle and his team for organizing another gathering; Pat continues to think outside the box with his summit series, attracting advanced experts in both the sports and entertainment digital space. The unique and intimate venues hosted also guarantee new relationships that will immediately benefit your day-to-day work back home. I look forward to attending future events!

Craig Johnson
Anticipate, inc.

As technology for Fan engagement outdates itself every minute, it is critical to stay in the know and to network with like-minded social innovators and the TOP people who use and exploit the platforms to the fullest, DFM11 is a must attend!

Norm Levy
Founder & Lead Shouter

Pat Coyle's events bring together those on the front lines of sports & entertainment media and marketing. While some sports industry focused conferences get bogged down in theory and platitudes, Pat's events cut to the chase and leave attendees thinking about actionable steps they can take to improve their organizations.

Daniel Levak
Director of New Media
Atlanta Falcons Football Club

...the Summit was a high value event and one of the best I have attended in a long time as the people in attendance and on the panels were some of the best minds in the industry and every topic was interactive and thought provoking. The Summit is a great experience for people who want to continue to evolve in the digital space.

New York City

...the Summit is a must-attend event for today's digital marketing sports professional. There's something for everyone, whether you're just getting started in the business, seeking guidance and best practices, looking to network or even sharing your expertise on a panel. Pat Coyle's really helping drive innovation and insight in the realm of digital marketing, and the lessons learned and examples shared at these summits extend well beyond the reach of just the sports industry. I strongly recommend the Summit and look forward to attending the next

Peter Stringer
Director, Interactive Media
Boston Celtics

As a first time attendee I was worried about whether I'd get enough value from the price of a ticket to attend the conference. Worry no more! The learnings and networking opportunities paid for the summit many times over. In fact, I'm already looking forward to attending the next event.

Nate Kimmons

  Contact the Organizer
Sports Marketing 2.0 VIP Summit - SOUTH
Atlanta, GA Events Business

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