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Sponsorship - Peer 2.0 - Open Educational Conference for Next-Generation Interconnection

Peer 2.0

Monday, August 4, 2014 at 8:00 AM - Tuesday, August 5, 2014 at 5:00 PM (PDT)

Sponsorship - Peer 2.0 - Open Educational Conference...

Registration Information

Registration Type Remaining Sales End Price Fee Quantity
Platinum Level Sponsorship
Event branding (before, during and after the event) - Logo on event signage - Logo on event website landing page - Logo included in event invitations and eBlast invitations - Regular social media mentions on Twitter and LinkedIn - Marketing table top (6’ table) - Designated speaking time (allotted time will be 5-8 min allowing speaker to discuss a topic of their choice with the attendees)
1 Registration Ended $17,500.00 $0.00
Gold Level Sponsorship
- Event branding (before, during and after the event) - Logo on event signage - Logo on event website landing page - Logo included in event invitations and eBlast invitations - Social media mentions on Twitter and LinkedIn - Marketing table top (6’ table)
6 Registrations Ended $10,000.00 $0.00
Silver Level Sponsorship
Event branding (before, during and after the event) - Logo on event signage - Logo on event website landing page - Logo included in event invitations and eBlast invitations - Social media mentions on Twitter and LinkedIn
9 Registrations Ended $5,000.00 $0.00
Platinum Networking Reception (one per night)
Title sponsor for one of the evening cocktail reception - Large logo prominently placed on signage during cocktail reception -Social media branding before, during and after event -Logo incorporated on conference material -Public acknowledgement to audience your company is sponsoring the happy hour -Logo included on website and in eBlast invitations to attendees
2 Registrations Ended $8,000.00 $0.00
Associate Networking Reception Sponsor (one per night)
Event branding (before, during and after the event) -Small Logo on cocktail reception signage - Public acknowledgement to audience your company is sponsoring the happy hour - Small logo on website and eBlast communications to attendees - Social media mentions on LinkedIn and Twitter
2 Registrations Ended $6,000.00 $0.00

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Event Details

Peer 2.0 is a grassroots Internet engineering industry event organically developed to bring education to the next generation of network engineers, Internet architects and business leaders. This two-day event will also provide insights into the evolution of the role of network engineering, peering coordination, and emerging supportive automated systems. The first day’s focus is an “Interconnection/Peering 101” highlighting the traditional interconnection paradigms, processes, motivations and business cases for connecting to the core of the Internet. The second day is designed to address the more advanced and evolving aspects of interconnection, with discussions and panels led by experienced industry professionals. The overall goal of Peer 2.0 is to provide an educational experience open to all of those across the community who want to learn and help grow the community of direct connections at the core of the Internet.

 

Who Should Attend Peer 2.0?

Peer2.0 is an ideal event for Network Engineers, Network Architects, or Managers.  Attending organizations range from Enterprises to Content Providers, Service Providers, network operators, CDNs, and Internet Exchange operators.

What to expect at Peer 2.0:

Day 1: Network Peering 1.0

Learn from the author of “The 2014 Internet Peering Playbook: Connecting to the Core of the Internet”, William B. Norton, about the basics of Internet peering including terminology, application, processes, and experiences from a practical and business perspective.   Participants will gain a greater understanding of when and how direct interconnection fits into the strategic interests of your company.

Internet Transit
This discussion will explore the Internet Transit Service, the model used by 99.99% of all Internet connections. Then it will go on to highlight a handful of the techniques used by some of the most intelligent network coordinators to optimize their transit purchases.  

Network Peering and Next Generation Interconnection
As an overview, this topic will bring forward the foundational definitions and apply the terminology with: The Business Case for direct interconnection, Selecting an IXP, and Public vs. Private interconnection. Participants will be introduced to the financial proof and metrics that demonstrate when direct interconnection makes sense.

Direct Interconnection Improves Performance
An industry expert led proof of concept that will provide attendees real-life insights on how one company instantiated direct interconnection with quantifiable improvements in latency, decreased packet loss, and improved reliability. 

DDoS Attacks are Growing Exponentially:  How Peering Improves Security
Attendees will hear the case argument for peering migrations from “Peering Saves Money” to “Peering Improves Performance” and now to “Peering Improves Security”.

Remote Peering
Remote Peering is emerging as a cost effective alternative to or transition for full physical deployments at colocation centers.  In this industry expert led talk we will explore the remote peering model, the real world experiences and one company’s business justification for expanding peering into many regional markets.

Peering “Tricks of the trade”

What happens when peering requests go unanswered? Or when peering requests get the “No” answer? Do peering coordinators give up and move on?  William B. Norton of IIX will highlight some of the clever maneuvers that network operators use to obtain peering where they otherwise would not have been able to establish peering.

Peering in A Major

This industry expert led discussion is based on a company’s quest for optimizing end-user experience for its service.  Attendees will hear a talk on ‘peering practicum’ – what works well, what makes peering different and better than commodity transit and how does one select peers and/or lure potential peers.

Pro’s and Con’s of Route Servers

This talk will highlight the role of the Route Server (RS) to automate the addition of peers. Once peered with the RS, the network router is peered with all network that are peered with the RS.

The Open-IX Initiative

Participants will learn about this watershed event and how it may impact the US Internet Peering Ecosystem

 

The day will end with a wrap-up and cocktail hour to encourage networking and ongoing discussions of the topics presented during the day.

 

Day 2: Next Generation Interconnection 2.0

Day two will dig deeper into interconnection ideals, strategies, problems, trends and improvements of Internet interconnection. The discussions will cover questions that arise in the ensuing phases of interconnection.  What happens when extending networks into the island peering model is not justifiable? What does a peering backbone system look like and what value does it bring? How does it scale? What are the criteria for determining if a physical peering presence is required? These are just some of the questions covered during Day 2.

Keynote:  Looking Back, Looking Forward

To begin, an experienced industry professional will share their perspective on the evolution of peering and Internet operations over the years.

 

The Value of a “Peer”

PART I:  The word “peer” suggests equal footing, that the two parties would benefit about equally from the interconnect relationship. But how is that value measured? This talk will introduce a method for determining the value of peering based on distance or “bit-mile” measurements of value.

PART II:  Everyone would like a free ride, but bandwidth costs money. The word “peer” suggests equal footing, that the two parties would derive approximately equal value from their interconnection. But how is that value measured? In an alternative perspective, this talk will highlight the value of access to ten’s of millions of eyeballs.

Shortest Path Bridging (SPBM) – Simple Technology for a Robust Cloud
(SPBM) provides a simple layering approach in layer 2/2.5. This talk, presented by one of the authors of the specification, will introduce the technology as a simpler and higher performance alternative to MPLS, one that is particularly well suited as the underlayment for distributed peering services.

Distributed Remote Interconnection: Direct Interconnection without Colo
Participants will learn from network operators that have employed geographically distributed peering practices without the need for colocation at each location.

Open-IX Past, Present, Future
One of the most interesting and disruptive activities in peering is based on the community desire to open up the Internet Exchange Point architecture in the U.S. Some prefer the European Model IXP model, while others prefer an open and organic community run IX. This talk will highlight the Open-IX initiative, where they came from and where they are going.

Interconnect Automation
Participants will learn how one firm has automated their handling of interconnection processes.

Evolution of the Peering Coordinator Role
Interconnection has evolved from informality (engineers in the back of the room configuring routers) into an internal business case justification, potentially followed by execution. The talk will explore this trajectory.

The two-day will end with a wrap-up and cocktail reception for all attendees.

Have questions about Sponsorship - Peer 2.0 - Open Educational Conference for Next-Generation Interconnection? Contact Peer 2.0

When & Where


Oshman Family JCC
3921 Fabian Way
Palo Alto, CA 94303

Monday, August 4, 2014 at 8:00 AM - Tuesday, August 5, 2014 at 5:00 PM (PDT)


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Organizer

Peer 2.0

Peer 2.0 is the peering event focused on the inculcation of the next generation of interconnect architects, peering coordinators and business leaders.

  Contact the Organizer

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