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Speaker Spotlight Series: Stacey Santo and Colin Hynes of Rue La La

Millennial Branding, LLC

Tuesday, October 25, 2011 from 7:00 PM to 9:00 PM (EDT)

Speaker Spotlight Series: Stacey Santo and Colin Hynes...

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Event Details

Looking to gain knowledge on branding and social media? You've come to the right place. Our new Speaker Spotlight Series showcases successful individuals from a variety of industries and professions, all around the topic of branding. We cater to students, employees, and entrepreneurs, who can all learn about career and business growth through personal branding. Our next event will be held at The Back Bay Social Club in Boston. Our special guest speakers uinclude Stacey Santo and Colin Hynes of Rue La La. They will talk about how they've built the Rue La La brand, marketing strategies they've used, and their use of social media. There will be a cash bar and plenty of time for networking!

Note: This event is 21+ only.

Event HashTag: #branduboston


7:00 - 8:00 pm - Networking

8:00 - 9:00 pm - Fireside chat with Stacey Stanto and Colin Hynes of Rue La La


For sponsorship information, please contact Mark Lynch at Mark@MillennialBranding.com.

Platinum Sponsor: Domain.Me

.Me is a domain name extension for personal brands. With its unforgettable meaning and limitless word combination possibilities, .Me gives a truly personal tone to your domain name. If you are looking for a name that speaks for itself .Me is your best choice. Let .Me speak for your online business or personal blog. .Me potential is enormous and it simply asks for you to be creative and coin the name that suits you best. If you have a great, original idea for a domain name, register .Me before it’s taken.

Sponsor: Brand Networks

Brand Networks is proud to partner with Millennial Branding's events to provide attendees the Social PIX experience, a revolutionary event photo solution technology. Social PIX is your Brand’s solution to organically increase your social reach and fan engagement by creating an unique user photo experience that extends instantly to the world of Facebook. See why brands like Johnnie Walker, L'Oreal and JetBlue rely on Social PIX to bring their events to life on Facebook in real-time. For more info call 617.275.7050 or look for the Social PIX crew Lisa and Matt at the next event for your free demo.

Sponsor: Snack Factory

Snack Factory Based in Princeton, New Jersey, Snack Factory was foundedin 2004 by snack food pioneers Sara and Warren Wilson. From their humblestart selling funnel cakes at county fairs, the couple went on to create NY StyleBagel Chips and Pita Chips (sold to RJR Nabisco in 1992). Today, Snack Factoryis reinventing the pretzel category with the world’s fi rst spreadable pretzelcracker, Pretzel Crisps. For more information, please visit pretzelcrisps.com.Pretzel Crisps. Rethink Your Pretzel.


Stacey Santo is Vice President of Marketing Communications at Rue La La. With the company since its founding, she has helped to establish Rue La La as aleading flash sale retailer with nearly 5 million Members. Stacey has a breadth of public relations and communications experience, from consumer and sports marketing, business communications, and issues management to digital and traditional public relations and social media campaigns. Stacey is a strategic communications expert, believing that ROI is a collaboration of customized strategies that cultivate audiences through direct engagement and bold, creative solutions.Prior to joining Rue La La, she amassed a wealth of experience as both a consultant and in-house communications leader with organizations including Reebok International, Bombardier Recreational Products, and Edelman Public Relations.Stacey is a Graduate of Boston University and resides in Wellesley, Massachusetts with her husband and three children.

Colin Hynes is Senior Vice President of User Experience at Rue La La. Mr. Hynes is an expert in designing user-centric experiences for electronic and physical environments, with nearly two decades of experience in the field. Most recently, Mr. Hynes founded the usability group at Staples, Inc., where his team conducted research and developed the company’s information architecture.Prior to Staples, he led information architecture and website userexperience strategy for FedEx, AT&T, Fidelity Investments, SmithKline Beecham, and Seagram Americas, among others.Mr. Hynes holds a Master of Science degree in Human Factors inInformation Design from the McCallum Graduate School of Business at Bentley College. He also earned an M.S. degree in Journalism from Boston University’s College of Communication. A faculty member of Bentley’s Information Design program, Mr. Hynesis a frequent author and keynote speaker who has been interviewed bymore than 30 publications, including the Wall Street Journal, BusinessWeek, Forbes, and The Boston Globe. Mr. Hynes has also been featured in five books, among them The Persona Lifecycle and Cost-Justifying Usability.

Rue La La on Twitter and Facebook.

Location: Back Bay Social Club


Inspired by a time when social clubs served as the mainstay for cocktails, conversation and community, Back Bay Social Club invites those with a craving for delicious food, a laid back vibe and good company to stop in and stay a while. Red leather booths, dark mahogany bars, black and white tiled floors and pressed tin ceilings set a scene reminiscent of 1960’s Manhattan in this two-story Back Bay restaurant. The menu of American favorites is available until 1:30am daily, one of the few in the area to do so. The well-rounded menu offers something for everyone, from casual (Chicken & Waffles and a can of Narragansett) to special (Roasted Leg of Lamb with a bottle of Petite Syrah). With its friendly staff, relaxed atmosphere and a full menu from Open to Close, Back Bay Social Club has something for everyone.

What to wear

Dress code is no sneakers, hats, tshirts or athletic attire.

Have questions about Speaker Spotlight Series: Stacey Santo and Colin Hynes of Rue La La? Contact Millennial Branding, LLC
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When & Where

Back Bay Social Club
867 Boylston Street
Boston, MA 02116

Tuesday, October 25, 2011 from 7:00 PM to 9:00 PM (EDT)

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Millennial Branding, LLC

Millennial Branding, LLC is a leading personal branding company, focused on delivering online branding strategies for both personal and corporate brands, in order to help them stand out in the marketplace and achieve their goals.

Millennial Branding was founded by world renowned personal branding expert and bestselling author of Me 2.0, Dan Schawbel.

  Contact the Organizer
Speaker Spotlight Series: Stacey Santo and Colin Hynes of Rue La La
Boston, MA Events Networking

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