Speaker Marketing Lab
8:30a - 4:00p
1 South Wacker Drive
Do you need more exposure for your business but lack a huge marketing budget?
Are you a speaker looking for more paid engagements?
Do you desire to position yourself as a leader in your industry?
If you answered yes to any of the above question the "Speaker Marketing Lab" is for you.
Our Presenters will teach you:
• How to Develop a Comprehensive Business Plan that includes speaking
• How to enhance your brand with the WOW Factor
• How to use Social Media and Video to speak for you
• How to automate your marketing
• How to book yourself solid with new clients and paid speaking engagements
Bonus: Learn what makes you irresistible to meeting planners from our Panel of Corporate, Association and Collegiate meeting planners.
Lab 1 - 7 Simple Steps to a Solid Speaker Kit
Are you tired of scrambling to pull together your speaker information when responding to speaking opportunities? Or, are you struggling to decide what to speak about when decision makers are interested in hiring you for their event? If so, this is your opportunity to totally transform that forever. And, if you believe that putting together a solid speaker kit is a difficult task, you’re definitely about to let out a sigh of relief.
Pat E. Perkins, CPCC, known as the “Career Advancement Mentor,” Pat E. Perkins has personally coached hundreds of clients across the US and abroad to live a life with Purpose, Empowerment and Prosperity now versus never. She is a sought-after leadership expert; certified life coach and inspirational speaker who mentors emerging leaders to transform their mindset, unleash their confidence and take consistent action to create sustainable results doing what they love.
Lab 2 - HOW TO USE SOCIAL MEDIA AND VIDEO TO SPEAK FOR YOU
One of the challenges of being a public speaker is shaping your message to fit the various online channels that are available to you. This workshop will cover how to take the greatness of your onstage voice and adapt it to your social media and video engagement. By gaining a clear understanding of what your audience is looking for online, you will acquire tangible skills that will position you as a powerful solution for any organization.
Ron Ben-Joseph is a Social Media Manager/Growth Hacker, Video Producer, and Public Speaking coach for Kerramel Studios. Ron has taught and/or presented communication based courses for various institutions ranging from 1871 Chicago to Chambers of Commerce throughout the Chicagoland area. He has also instructed at Northwestern University, Depaul University, College of Dupage, Devry, Chicago City Colleges, St. Xavier, and Benedictine University. Ron is a co-founder of Kerramel Studios a digital marketing firm devoted to helping people share their stories with an individualized approach and respect for the client's distinctive, personal qualities
Lab -3 Putting your Business on Auto-pilot
The truth is you can't be all things in your business all the time, but with the appropriate planning, prep work and systems you can create powerful systems of follow up for every level of participant in your events as well as use it to drive new business.
Marie Hale is currently the Director of Marketing for JMT Consulting and spent more than 15 years in the Chicago market with her boutique marketing firm, Lipstic Logic. Her vast experience and innovative techniques have made her a must have for any business owner looking to facilitate scale-able growth in a changing market. She speaks on a variety of marketing topics and has presented from more than 200 international stages. She is truly a kick-in-the-business-pants.
Lab - 4 How to Get and Stay “Booked Solid”
Learn to enhance the impact of all your marketing efforts by building a rock solid foundation so you can attract all the clients you desire and deserve. Discover how four core Book Yourself Solid® marketing principles can create your foundation for sustainable success:
Tom Rosenak is a consultant/coach, trainer, and entrepreneur with over twenty-five years’ experience in leadership communication specialties ranging from sales training, presentations, negotiation and influencing skill training,to executive and business development coaching.
In addition to his work in Leadership Communications in the corporate and small business arena, Tom has recently partnered with another Book Yourself Solid® certified coach, Marcy Jenkins, to form bookedsolidcollaborative.com as a gathering place for professional service providers who want to more systematically and consistently build their practices and increase profits. The mission of Booked Solid Collaborative is to support independent coaches, speakers, and trainers to get all the clients they want and to fulfill their personal definitions of success.
Lab- 5 How to Develop a Comprehensive Business Plan that Includes Speaking
Whether speaking is the focus of your business or one component of your marketing plan, having a solid business strategy and structure is key to success. In this information packed session, Sherrin will share a practical blueprint for bringing all of the components of your business activities into one congruent plan.
Sherrin Ross Ingram is CEO of the International Center for Strategic Planning, an economic think tank that facilitates all phases of strategic planning, and develops economic models that help forward thinking companies monitor and forecast demand for their products and services. She leads private peer advisory groups for CEOs and business owners at some of Illinois’ most successful privately held businesses, as well as for start up companies. She is also an attorney and frequent keynote speaker at meetings and conferences on strategy and business development.
Your investment: $349 early bird $149
For more information call 708-401-7632 or email: firstname.lastname@example.org
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