Somerville Open Studios Marketing Talk #4: Exhibiting as a Function of Marketing
Saturday, April 6, 2013 from 4:30 PM to 6:30 PM (EDT)
Somerville, United States
4:30-6:30, Saturday, April 6 — What makes people walk in the door of your studio? How do you stand out? What's the best way of showing off what you've got to share? Explore the many ways of making it easy for people to access and engage with your work: culling, curating, lighting, explaining; layout, display decisions, organization. Talk will include a renowned guest speaker (TBA) on this topic.
This FREE interactive talk is presented by Jesa Damora of FunnelCake Marketing, especially for those participating in Somerville Open Studios. This is the fourth in a series offered by SOS, for which Jesa is the Marketing Coordinator.
Jesa Damora is an artist and an arts marketer who has had considerable experience in schmoozing. As executive director of a consortium sponsored by the US Department of Energy, she developed alliances with over a hundred entities, planned and managed events, and waded deep into major grant writing. She is a published writer and editor, and a graduate of Harvard University. Recently, she produced a major show at a museum, in under three months and almost single-handedly, resulting in a landslide opening and record attendance. She also ran a very successful Kickstarter campaign for the artist involved. She runs FunnelCake Marketing out of Artisan’s Asylum; she is also marketing coordinator for Somerville Open Studios (her ten years of participation in SOS always put her in the top 6% of sales for the event). She lives to help others realize their art visions.
When & Where
Artisan's Asylum, Inc.
Artisan's Asylum is a community fabrication and makerspace near Union Square, Somerville MA, that is dedicated to making creativity a way of life. It does this by maintaining a community workshop, training its members in the use of all of its professional-grade equipment, and hosting events promoting the learning and practicing of craft and creative expression.