How to work with bloggers and not piss them off
This panel will discuss how to do blogger outreach the right way. Bringing together panelists from all sides of blogger relations (a marketer, a blogger, a compliance expert and a blogger relations specialist), the panel will go through mistakes to avoid, and give advice to point you in the right direction.
David Spinks, Co-founder, BlogDash
Nichelle Stephens, Founder, Cupcakes Take the Cake @Niche
Tom Chernaik, CEO, cmp.ly @cmply
(SOCIAL NETWORKS)(ENGAGEMENT)(ONLINE RELATIONSHIPS)(TRENDS)
Friending is dead: Connecting just ain't what it used to be
The social requirement for connecting to someone online continues to decrease. This means that by itslef, each new social network connection is less valuable than the previous one. Additionally, the widespread notion of connection (fb, twitter, foursquare, linkedin, hashable, etc) means you have tons of superficial ways to connect to people. What does Friend or Follow even mean practically in terms of valuing your actual network. So how do you extract real value from your networks? That is what we will be discussing along with some ideas about where the world of SN might be headed (think Color).
Ron J. Williams, Founder, Snapgoods
Ron Feldman, Founder, New New Thing
Tarikh Korula, Founder, Uncommon Projects
Kyle Studstill, Analyst of Innovation & Disruptive Culture
Hannah Kreiswirth, Co-Founder, Join Bklyn
The New Digital Fashion Experience: From Production to Engagement
The once-exclusive and industry-dictated fashion business has now been transformed through digital tools and social media trends bringing shoppers and homegrown fashionistas to the forefront of setting fashion styles and trends. With the proliferation of innovative shopping experiences and personalized style curation, this panel will discuss the digital trends and emerging players in this new industry landscape.
Felicia Moeis, Communication Manager, Perks Consulting
Brooke Moreland, CEO, Fashism
Sammy Davis, Sammy Davis Vintage (social media/TV personality on vintage clothing)
Jessica Moore, Founder, StyleBook (closet manager/outfit creation app)