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#SolarChat 4/9/14: Marketing Solar to Women

#SolarChat @RainaRusso

Wednesday, April 9, 2014 from 2:00 PM to 3:00 PM (EDT)

#SolarChat 4/9/14: Marketing Solar to Women

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Women4Solar LI"Shining a Solar Marketing Light on Women," the solar industry's ground breaking and first ever survey directed at American female homeowners and moms was recognized as one of the 10 Trends That Shaped the Solar News In 2013.

Women from 36 states answered the call to submit their opinions in the solar industry’s first ever women consumer oriented marketing survey. A cadre of solar industry professionals, prominent mom bloggers including Bookieboo.com and TheBloggerConnection.com, and leading brand marketers worked together via social media to promote, “Shining a Solar Marketing Light on Women,” a survey reaching out to American women homeowners and moms to understand their communication preferences related to solar.

Created by Raina Russo, #SolarChat founder recognized by The Energy Collective as one of solar energy's top 10 women, and Glenna Wiseman, a solar marketing professional and recognized author in the industry, the survey as representative of the immense potential resident in the solar industry’s marketing efforts to women has birthed an Identity3 and #SolarChat initiative called Women4Solar, now on Twitter, LinkedIn, Facebook, Google+.

Survey Framework
According to leading marketing to women expert, Marti Barletta, 80 percent of women initiate home improvement projects. They are the CPOs or Chief Purchasing Officers, of the home. They control the family budgets and make or participate in the decision to go solar in over 90% of American homes. Women are the driving force behind the solar decision, and according to our research, women do not feel the solar industry is reaching out to them in techniques they will respond to or are speaking their language.

The survey follows the 5 Stages of Buying outlined by Marti Barletta. These stages have been reported to the solar industry via Solar Power World Magazine.

Intense Industry Media Attention
Initial results of the survey have been featured at Solar Power International and in numerous publications including CleanTechnica and PV Solar Reports.

Popular #SolarChat Topic
#SolarChat Recap 11/13/13: Marketing Solar to Women
generated six million impressions during this initial #SolarChat session event. It drew 177 contributors into the #SolarChat Twitter “room” and topped the Twitter charts nationwide for a good part of the day.

Cited in The Solar Foundation 2013 National Solar Jobs Report
This survey was cited (page 21) in the “National Solar Jobs Census 2013 ” published January 2014 by The Solar Foundation® in concert with The George Washington University Solar Institute and the BW Research Partnership. The report stated, “A recent #Women4Solar survey found that women represent the largest block of residential solar purchasing decision makers, suggesting that women are not only paying attention to industry trends but are driving adoption rates.”

Expert Panelists

Marti Barletta, Founder, The TrendSight @martibarletta Marti Barletta TrendSight
Marti Barletta shows companies how to get more customers and make more money per customer - simply by getting smarter about today’s mightiest market - women. As the author of Marketing to Women and PrimeTime Women, and co-author with Tom Peters of Trends, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, USA Today, TIME, Business Week and many other publications worldwide. A popular speaker, Marti has enjoyed rave reviews from audiences around the world who love her practical tactics, sense of humor and memorable stories.

Andrea_Luecke_Headshot2_ThumbnailAndrea Luecke, Executive Director, The Solar Foundation @SolarAnde
Andrea Luecke leads The Solar Foundation and is responsible for developing and implementing strategic research and educational initiatives that increase global understanding of solar energy. Ms. Luecke plays an instrumental role in authoring and producing the highly-acclaimed National Solar Jobs Census series. As a subject matter expert, Ms. Luecke is regularly asked to present on the economic impacts of solar as well as "best practice" approaches to increasing widespread solar adoption.

Glenna Wiseman

Glenna Wiseman, Founder, Identity3, Co-Founder, Women4Solar @GlennaWiseman
Glenna Wiseman is the founder of Identity3, a marketing services company leveraging the unique marketplace identity of solar, renewable energy and green economy companies to fuel their growth. Wiseman is a 6+ year solar industry marketing professional and recognized author within the industry. Her work initiated the discussion of marketing solar to women within the industry in September 2013 via Solar Power World Magazine’s article What Women Really Want from a Solar Sale. Alongside Raina Russo, founder of #SolarChat, Wiseman co-led the “Shining a Solar Marketing Light on Women” survey which has now birthed Women4Solar.

Moderator

Raina Russo #SolarChatRaina Russo, Founder, #SolarChat, Co-Founder Women4Solar @EcoOutFitters Voted one of the top 10 women in solar by The Energy Collective , Raina Russo is the founder of #SolarChat, “the industry’s think tank” and largest online community. She commands a vital industry following and is well-known for her social media hubs elsewhere as well, including on Facebook, LinkedIn, and Instagram. A construction engineer by trade, Russo got involved with the solar industry when she installed solar on her own home. As founder of #SolarChat, Russo was featured in the January 8 2014 PV Solar Reports and Women in Cleantech and Sustainability article, “#SolarChat: Serious Solar Networking at Your Fingertips. ” Russo began #SolarChat in 2011 and has facilitated over 45 Twitter sessions focused on solar.

For those new to Twitter, a hashtag (#) is an easy way to find and follow people who are tweeting about a certain topic. #SolarChat, founded by EcoOutfitters.net's Raina Russo, has a simple mission: Curious consumers, energy experts, and installation professionals can tune into Twitter at the designated chat time to share advice and resources, weigh in on discussion topics, pose questions or concerns, and work together to advance solar awareness.


Have questions about #SolarChat 4/9/14: Marketing Solar to Women? Contact #SolarChat @RainaRusso

When

Organizer

#SolarChat @RainaRusso

#SolarChat joins together solar and renewable industry experts and solar-curious consumers to discuss issues relevant to solar energy, renewables, energy policy and the environment. The goal of #SolarChat (@RainaRusso), is to help make solar a reality for every home and business across America.

Since its inception in November 2011, #SolarChat has connected thousands of solar professionals, from solar PV manufacturers and solar installation company owners, to solar corporation CEOs, renewable energy association representatives, and other environmental leaders. It has developed into “the industry’s think tank,” engaging in robust, informative, and actionable topics such as solar industry growth, solar certifications, solar myths, net metering, solar and the media, solar financing, and more.

For more information, please visit #SolarChat online, @RainaRusso on Twitter, the #SolarChat LinkedIn group, #SolarChat on Instagram, and #SolarChat on Pinterest.

a bi-monthly discussion facilitated on Twitter that joins together solar and renewable industry experts and solar-curious consumers to discuss issues relevant to solar energy, solar PR, solar hot water, solar pool heating, etc. The goal of #SolarChat, which is held on the second and fourth Wednesday of each month from 2-3:00 p.m. EST, is to make solar a reality for every home and business across America.
Since its inception, #SolarChat has connected hundreds of solar professionals, from solar PV manufacturers and solar installation company owners, to solar corporation CEOs, renewable energy association representatives, and other “green” leaders. We have developed into “the industry’s think tank,” engaging in robust, informative, and actionable topics such as solar industry growth, solar certifications, solar myths, net metering, solar and the media, solar financing, and more. View all recaps below.
- See more at: http://www.ecooutfitters.net/blog/category/solarchat/#sthash.EhvKSWIV.dpuf

a bi-monthly discussion facilitated on Twitter that joins together solar and renewable industry experts and solar-curious consumers to discuss issues relevant to solar energy, solar PR, solar hot water, solar pool heating, etc. The goal of #SolarChat, which is held on the second and fourth Wednesday of each month from 2-3:00 p.m. EST, is to make solar a reality for every home and business across America.

Since its inception, #SolarChat has connected hundreds of solar professionals, from solar PV manufacturers and solar installation company owners, to solar corporation CEOs, renewable energy association representatives, and other “green” leaders. We have developed into “the industry’s think tank,” engaging in robust, informative, and actionable topics such as solar industry growth, solar certifications, solar myths, net metering, solar and the media, solar financing, and more. View all recaps below.

- See more at: http://www.ecooutfitters.net/blog/category/solarchat/#sthash.EhvKSWIV.dpuf
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