This event has ended

SocialMedia Business School goes abroad to London, UK

SocialMedia Networks The Advertising Network

Friday, June 27, 2008 from 7:00 AM to 6:00 PM (BST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Registration Ended £75.00 £1.88

Share SocialMedia Business School goes abroad to London, UK

Event Details

June 27, 2008 registration opens at 7am

SocialMedia Business School: How To Build Your Application Business

The purpose of the SocialMedia Business School session is to bring together industry experts to help guide you in building out your applications’ revenue model and preparing your business plan for financing and general planning. SocialMedia Networks, the social advertising network will bring together advertisers, leading developers and analytics gurus to help you build your business. You will learn about the resources available to you to make the most money from your applications, and using supporting materials provided by SocialMedia you’ll apply what you learn into an actual business plan that turns your apps into a sustainable business.


AGENDA

7:30 am Registration

8:00 am Breakfast

9:00 am Lessons learned from SocialMedia Network’s CEO Seth Goldstein

9:30a-10:30a:
ANALYTICS

Understand your audience: where are they coming from, who are they, what do they want to buy? What is the best way to measure your success and what is the correct one for your business CPA, CPM, eCPM or PPC or is it all about installs.

SocialMedia Networks: Eddie Smith

Developer Analytics: Charles Yong

Sometrics: Ian Swanson

Expert: TBD

10:30a-11:30p: MARKETING

Marketing and promotion of your ad / widget / app What works and what doesn’t.

SocialMedia Networks: Nick Gonzales

Expert: TBD

Expert: TBD

Expert: TBD

 


11:30-12:30p: APP HOSTING OPTIONS

Learn about the options and economics associated with running your apps in-house versus outsourcing.

Joyent: Rod Boothby

Expert: TBD

Expert: TBD

Expert: TBD


12:30p-1:30p: Lunch

OpenSocial Q&A

Facebook Platform Q&A


1:30p-230p: BRAND ADVERTISING

What are Brands looking for in Social advertising: eyeballs, interactions or engagement? We will help you understand the unique needs of brand advertisers and how you can work with them to create custom sponsorships and other integrated brand experiences within your applications.

SocialMedia Networks: Mike Fury

Expert: TBD

Expert: TBD

Expert: TBD


2:30p-3:30p: PERFORMANCE ADVERTISING

How to turn clicks and leads and other forms of user response into cash. We will review best practices in CPA (cost per action) advertising on social networks and help you understand which offers work best for your apps.

SocialMedia Networks: Scott

Expert: TBD

Expert: TBD

Expert: TBD


3:30 - 4:30: BUSINESS MODELING

Interactive session on using a spreadsheet to create a 2008-2009 revenue model for your business. What are some of the models out there and how are they working. Which ones have been successful and why. We will review with our panel of experts to help you make the most money for your business.

SocialMedia Networks: Eddie Smith

Expert: TBD

Expert: TBD

Expert: TBD

4:30pm – Drinks and Nibbles

Have questions about SocialMedia Business School goes abroad to London, UK? Contact SocialMedia Networks The Advertising Network

When & Where



TBD



Friday, June 27, 2008 from 7:00 AM to 6:00 PM (BST)


  Add to my calendar

Organizer

SocialMedia Networks The Advertising Network

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.