#SocialBrew February: Keep Them Interested, Damnit!
Sunday, February 24, 2013 from 5:00 PM to 8:00 PM (EST)
#SocialBrew is Back on Feb 24!
#SocialBrew is an informational, networking series on small business development and marketing that is sponsored by RockIt Lab and The Mack House.
The purpose of this series is to provide no-strings-attached, totally FREE information to small businesses and startups so that they can make themselves into more competitive, agile forces in their respective industries.
Hosted at a local nanobrewery that makes its own beers on location, this event is a unique opportunity to learn from industry experts without the pressure of having to buy a product or hire an agency -- and have some fantastic brews, some of which cannot be sampled anywhere else.
February Edition: BOOST YOUR SOCIAL MEDIA FOLLOWER ENGAGEMENT
This month, we're tackling a huge issue in the world of small biz marketing: how to BOOST your engagement with your followers.
I know what you're thinking: "BUT ROCKIT. WTF IS ENGAGEMENT?"
Engagement -- the act of interacting with a piece of content posted on the internet. That content can be a blog post, a Facebook link, a YouTube video, an Instagram photo, a LinkedIn group, or a Tweet. Or a million other things.
Interacting simply means clicking on it, reading it, watching it, "liking" it, retweeting, or sharing with contacts and friends. Even emailing an article on a blog to your mom is a valuable means of engaging with a brand.
BONUS: Those of you who attended last month will probably remember that engagement is one of the 3 key factors that influences your EdgeRank, so we're STOKED to offer a SocialBrew that will address it specifically.
Our speakers and panelists will answer questions like:
--What kind of content should you be posting to maximize engagement from your followers?
--What are different ways to measure engagement?
--Why is social media engagement useful for businesses, and how much can YOUR business benefit from boosting it?
--How can strategic visibility convert into more sales?
The event will be hosted by Alex Wall, CEO/Founder of RockIt Lab, and the Mack House.
Our expert panel has been drafted and we will be announcing more in the next 24 hours. Get your friends, get your tickets, get Social, grab a Brew, let's do this thing, y'all.
Emily Taffel, owner of Mugsy PR.
Lisa Melegari, of WDWC.
Christian R. Bauman, of RockIt Lab.
When & Where
Alex Wall, RockIt Lab
Let's keep it short and sweet: I'm Alex Wall, and I can tell you what you're thinking.
My company is RockIt Lab, and it's the very first of its kind. We're changing the way small businesses reach customers and turn them into fans.