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Social + TV = Social TV?

mashup*

Tuesday, May 22, 2012 from 6:30 PM to 9:45 PM (BST)

Social + TV = Social TV?

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Social + TV = Social TV? Ended £35.00 £1.53 £7.31

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Event Details

Social + TV = Social TV?


Date: Tuesday May 22nd 2012

Venue:  Pulse Films, 17 Hanbury Street, London, E1 6QR

Timings: 6.30pm - 9.30pm

For mor Information: http://www.mashupevent.com/event/social-tv-social-tv

A recent study* into TV viewing habits in the UK has found that a massive growth with over 76% of viewers surfing the web on their laptops, or using their mobile phones, tablets whilst consuming their favourite TV shows.

According to the report, 43 per cent of British adults have commented or discussed it with other people not in the same room as them. Women are more likely to be doing so – one in two (50 per cent) compared to 37 per cent of men, while 18-34 year olds are the most prolific commentators (68 per cent).** 
*Social TV Trends Report
** http://www.diffusionpr.com/?s=social+tv+trends+report 

 
Social TV hit the mainstream with social media in a big way, launching numerous products from Facebook brand pages and Twitter accounts to second screen experiences on laptops, tablets and mobile devices which drives more communication and connects with the viewers/consumers.
Networks have started to experiment in different creative ways to bring brands into the social mix. This trend will grow through 2012 for brands, bringing a socially blended experience.  

The panel will discuss:

  • How consumers are using the social TV Today and how they will use it in the future?
  • Define social TV strategies across products
  • Brands who are already leading in social TV
  • How social TV stands to change the future of television?
Who should attend?
Heads of, Managers, Directors, Co Founders in:
Social Media and Search Engine
Online Publishing
Technology
Media Agencies
Advertising Agencies
Brands
TV and Broadcast
Anyone who works or has interest in social networking and how to integrate this into their business

Agenda
6:30pm – 7.15pm - Registration 
7:15pm - 7.20pm - Chair & Introduction by Tony Fish, Founder, AMF Ventures
7.20pm - 7.25pm - Speaker 1 - Anthony Rose, Co-Founder & CTO, Zeebox
7.25pm - 7.30pm - Speaker 2 - Andy Eardley, Director & co-Founder, TV App Agency Ltd
7.30pm - 8.30pm - Panel Debate with:
Tony Fish, Founder, AMF Ventures
Andy Eardley, Director & co-Founder, TV App Agency Ltd
Will Neale, CEO, ShowCaster
Mark James, Global Business Development Manager, ACCESSMyTV
8.30pm - 8.35pm - Demos (3mins each)
8.35pm - 8.40pm - Summary and close of event - Chair Tony Fish, Founder,AMF Ventures
8.40pm - 9.45pm - Networking

Speaker Biographies 

Tony Fish, Founder, AMF Ventures
Tony Fish

Tony Fish... independent strategist delivering innovative business models that are based on our data. With over twenty years of professional delivery capability with leading brands, high growth companies and in venture capital, I bring board level executive experience crossing digital, web,
telecoms, mobile and TV.

 
 
 
 


Andy Eardley, Director & co-Founder, TV App Agency Ltd

Andy is co-founder of TV App Agency, which launched in 2011 to provide TV app development and app store submission, to enable brands, production houses, agencies and broadcasters to get onto connected TV. 
Andy’s involvement in TV App Agency follows 25 years experience building businesses in the technology and software sectors.  
He worked with the most of leaders in the hi-tech electronics industry including Apple, HP, IBM, as they went through explosive growth in the PC era. He then moved into the software sector as it disrupted the business of in-house bespoke software development, building a $100m, 500 people plus business covering 13 countries, with partners in over 40.
Having performed in various sales leadership, VP EMEA and CEO roles, he really understands the needs of the client and the importance of getting the technology right.
 
 
Anthony Rose, Co-Founder & CTO, Zeebox

Anthony is co-founder and CTO of zeebox, a new platform that turns live TV into a two-way, social and interactive viewing experience.  
Previously he headed up BBC iPlayer from 2007 to 2010, taking it from pre-launch to major success story.  Anthony moved to YouView in May 2010 to create an open next-gen connected TV platform with aggregated content.
Prior to this, Anthony was at Altnet and Kazaa, creating a digital music store and download application, and before that at Brilliant Digital.
 
 



Mark James, Global Business Development Manager, ACCESSMyTV

Mark has over 20 years commercial & business development experience within both corporate and start up environments, building and creating "never before tried" consumer facing services around the latest technology, converging platforms (broadcast & IP) and social networking trends. Mark launched 3 ISPs in the 1990s with Trinity Media (ic24) and ntl narrowband and broadband services responsible for the overall content, sponsorship and sales policy, managing several teams across both advertising sales, Content acquisition and product strategy. Mark was also a co-founder and Managing Director for the 10 second film festival – an online video competitor in the early days of YouTube.  Mark was also a founder at the behavioural targeting company PHORM.

Mark is the now Global Sales & Business Development Manager for ACCESSMyTV,- Find it, watch it, share it!

ACCESSMyTV is ACCESS’ Social TV OTT platform for any connected device or OTT service provider. He is responsible for developing new global business opportunities for ACCESS providing ACCESSMyTV to CE device makers, Operators and Service Providers and premium Content providers plus HbbTV/BBC iPlayer/BML compliant DTV browser NetFront NX and advanced DLNA solutions via NetFront Living Connect 2.2.

Refreshments for this mashup* event are kindly sponsored by ShowCaster.
 
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When & Where


Pulse Films
17 Hanbury Street
E1 6QRT London
United Kingdom

Tuesday, May 22, 2012 from 6:30 PM to 9:45 PM (BST)


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mashup* is a membership based community of executives, entrepreneurs and investors affected by and working within the commercial application of digital technology, products and services.

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