Social + TV = Social TV?
Tuesday, May 22, 2012 from 6:30 PM to 9:45 PM (BST)
London, United Kingdom
Social + TV = Social TV?
Date: Tuesday May 22nd 2012
Venue: Pulse Films, 17 Hanbury Street, London, E1 6QR
Timings: 6.30pm - 9.30pm
For mor Information: http://www.mashupevent.com/event/social-tv-social-tv
A recent study* into TV viewing habits in the UK has found that a massive growth with over 76% of viewers surfing the web on their laptops, or using their mobile phones, tablets whilst consuming their favourite TV shows.
According to the report, 43 per cent of British adults have commented or discussed it with other people not in the same room as them. Women are more likely to be doing so – one in two (50 per cent) compared to 37 per cent of men, while 18-34 year olds are the most prolific commentators (68 per cent).**
*Social TV Trends Report
Social TV hit the mainstream with social media in a big way, launching numerous products from Facebook brand pages and Twitter accounts to second screen experiences on laptops, tablets and mobile devices which drives more communication and connects with the viewers/consumers.
Networks have started to experiment in different creative ways to bring brands into the social mix. This trend will grow through 2012 for brands, bringing a socially blended experience.
The panel will discuss:
- How consumers are using the social TV Today and how they will use it in the future?
- Define social TV strategies across products
- Brands who are already leading in social TV
- How social TV stands to change the future of television?
Mark has over 20 years commercial & business development experience within both corporate and start up environments, building and creating "never before tried" consumer facing services around the latest technology, converging platforms (broadcast & IP) and social networking trends. Mark launched 3 ISPs in the 1990s with Trinity Media (ic24) and ntl narrowband and broadband services responsible for the overall content, sponsorship and sales policy, managing several teams across both advertising sales, Content acquisition and product strategy. Mark was also a co-founder and Managing Director for the 10 second film festival – an online video competitor in the early days of YouTube. Mark was also a founder at the behavioural targeting company PHORM.
Mark is the now Global Sales & Business Development Manager for ACCESSMyTV,- Find it, watch it, share it!
ACCESSMyTV is ACCESS’ Social TV OTT platform for any connected device or OTT service provider. He is responsible for developing new global business opportunities for ACCESS providing ACCESSMyTV to CE device makers, Operators and Service Providers and premium Content providers plus HbbTV/BBC iPlayer/BML compliant DTV browser NetFront NX and advanced DLNA solutions via NetFront Living Connect 2.2.Refreshments for this mashup* event are kindly sponsored by ShowCaster.
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mashup* is a membership based community of executives, entrepreneurs and investors affected by and working within the commercial application of digital technology, products and services.