Social media has turned the traditional one-way model of watching TV into an interactive experience. Almost every broadcaster has been exploring exciting new ways to get noticed and enhance the multi-screen experience. Hear from TV and social media pros.
Sabrina Caluori, VP, Social Media & Performance Marketing, HBO
Scott Rosenberg, Co-Founder and CEO, Umami
Gayle Weiswasser, Vice President, Social Media Communications, Discovery Communications
Moderator: Natan Edelsburg, Vice President, Sawhorse Media
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