Social Selling Strategies

Atlanta, GA

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Event Details

The Center for Professional Selling is hosting the Atlanta Forum for Professional Selling (AFPS), a premier event bringing the most elite thought-leaders in the sales arena. Each sub-event under the AFPS will have a special topic that is laser-focused on the most current trends in sales.

The AFPS topic for the November 8, 2012 half-day event is Social Selling Strategies. This is an engaging live discussion and seminar on the opportunity and impact on sales professionals as a result of Social Media and Customer Driven Networks. Join the world’s leading authorities on CRM, Sales, Social Media and online sales and marketing strategies at the Cobb Galleria Centre for a morning session of speakers that you won’t want to miss!

Our Industry leading lineup includes:

8:00-8:45 Coffee and Registration
   
9:00-9:30 Keynote Speaker – Paul Greenberg, The godfather of CRM and author of the Industry bible CRM at the Speed of Light – Social Selling as a Strategy
   
9:30-10:00 “Understanding and Engaging B2B Buyers through Social Media” – Jeff Ramminger, VP of Product Strategies for TechTarget – Social Selling in B2B
   
10:00-10:15 Break
   
10:15-11:00 Social Selling in B2B – Best Practices Panel
   
11:00-11:30 “The New Rules for Consumer Engagement” – Brad Taylor, Vice President of Customer Marketing, The Coca-Cola Company – Social Selling in B2C
   
11:30-12:15 Social Selling in B2C – Best Practices Panel
   

The projected attendees of this thought-provoking event are:

  • Sales and Marketing executives, managers and professionals

  • Sales support executives, managers and professionals

  • Corporate sales strategy executives, managers and professionals

  • Sales consulting, training and professional sales organizations

  • Over 85% will be decision-makers and influencers

  • Roughly 15% will be global academics at the executive MBA level

  • More than 60% will have actionable strategies and are seeking solutions to Social Selling opportunities

This event is free for attendees and is paid for through sponsorship. If you are interested in sponsoring the event, please contact Dr. Gary Selden or Dr. Leila Borders.