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Social Media Workshop

General Assembly

Wednesday, July 10, 2013 from 7:00 PM to 9:00 PM (PDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $20.00 $2.09

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Event Details

Social Media Workshop
Wednesday, July 10th from 7 pm - 9 pm
Kyle Dineen, Project Manager, Cashmere Agency

This two hour social media workshop will take students through the best ways to utilize social media through an actionable strategy using storytelling, engaging content generation and social media monitoring. Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals. Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring ROI. Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge.

Student Takeaways:

  • Find out which social sites are crucial for your business
  • How to tap into existing communities to maximize reach
  • How to grow and maintain a user base on social sites
  • Effective community management
  • How to develop a content plan and strategy
  • Which tools to use to effectively promote a company / brand within social media
  • Learn tools and techniques to monitor effectiveness and ROI

None, but a laptop would be beneficial to jump into some tools during the workshop.

About the Instructor:

Kyle Dineen is a Project Manager for Cashmere Agency, a lifestyle communications and marketing firm based in Los Angeles. He has managed successful campaigns for various award winning recording artists, brands, television shows, and films. Through years of experience building creative campaigns that utilitze a wide array of social networks, he has extensive knowledge of best practices and unique tricks for Facebook, Twitter, Tumblr, Instagram, Pinterest, Vine, and various other platforms.


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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Social Media Workshop? Contact General Assembly

When & Where

604 Arizona Avenue
Santa Monica, CA 90401

Wednesday, July 10, 2013 from 7:00 PM to 9:00 PM (PDT)

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General Assembly

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. Learn more at https://generalassemb.ly/
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