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With more than 300 US corporations now experimenting with social media, the question for marketers and executives has changed from “whether” to “how.” Social media has entered the mainstream as a means for businesses and institutions to connect with their customers. But questions about return on investment continue to restrain budget-strapped businesses from making large commitments to customer communities, employee blogs and YouTube channels. The investment may not be substantial, but in these hard times, who wants to make a bet that has no guaranteed return?
ROI questions will only be answered with experience, and results from first movers are beginning to lay the groundwork for best practices. It’s time for the community of social media technology providers and their customers to get down to the practical issues of deciding what to measure and how to quantify results.
This ROI debate will be the topic of the Massachusetts Technology Leadership Council’s first Social Media Summit. This half-day program will bring together New England’s leaders in this emerging industry to share their experiences, metrics and results.
The morning keynote will look ahead at the next stage of evolution as more mainstream companies adopt social media tools and tactics. Breakout sessions will cover actual case studies and the metrics that early adopters have found most useful. The intensive workshop will wrap up by noon, providing participants with a time- efficient opportunity to learn from the experiences of early adopters and see what’s driving the industry’s next stage of evolution.
- Leslie Forde, Vice President Of Strategy & Partnerships, Communispace
- Chuck Hollis, VP -- Global Marketing CTO, EMC
- Fred Cremo, Strategic Development, Humana
- Katrina Lowes, VP of Marketing Services, Market Bridge
- David Vellante (moderator), Co-Founder, Wikibon Project
When & Where
Mass Technology Leadership Council