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SPECIAL WORKSHOP sponsored by The Kiplinger Program in Public Affairs Journalism at Ohio State University and the SPJ Central Ohio Chapter.

Social Media Summit | A two-day workshop. Meet and learn from leading experts from across the country.

Kiplinger Program | Ohio State University

Tuesday, November 13, 2012 at 8:30 AM - Wednesday, November 14, 2012 at 5:00 PM (EST)

Columbus, OH

Social Media Summit | A two-day workshop. Meet and learn...

Registration Information

Registration Type Remaining Sales End Price Fee Quantity
Both days (Nov. 13 and 14) Sold Out Ended $50.00 $0.00
Tuesday, Nov. 13 only Sold Out Ended $30.00 $0.00
Wednesday, Nov. 14 only Sold Out Ended $30.00 $0.00

Share Social Media Summit | A two-day workshop. Meet and learn from leading experts from across the country.

Event Details

SPEAKERS:

Krista Canfieldsenior manager, corporate communications, LinkedIn -- manages the LinkedIn for Journalists program -- @kristacanfield

Jodi Gersh, director of Social Media & Engagement, Gannett -- helps guide social media for Gannett's 80+ newspapers and 20+ television stations -- @jodiontheweb

Doug Haddix, director, Kiplinger Program in Public Affairs Journalism, Ohio State University -- former national training director for Investigative Reporters and Editors; former projects editor for The Columbus Dispatch -- @DougHaddix 

Mandy Jenkins, digital projects editor, Digital First Media, which delivers local news and information to Journal Register Co. newsrooms in 10 states with a monthly audience of 21 million people -- previously, social media editor for politics at The Huffington Post -- @mjenkins

Mark Luckie, manager of Journalism and Media at Twitter -- formerly National Innovations Editor for The Washington Post and multimedia producer for the Center for Investigative Reporting -- @marksluckie

Steve Myers, deputy managing editor and senior staff writer, The Lens, New Orleans -- former managing editor of Poynter.org -- @myersnews

Sona Patel, producer for social media, The New York Times -- member of the Seattle Times team that won the 2010 Pulitzer Prize for Breaking News Reporting, the first time that online coverage was specifically cited for a Pulitzer -- @sona

Robin J. Phillips,  digital director, Reynolds Center for Business Journalism, Arizona State University -- former online community manager, The Arizona Republic -- @RobinJP

Adam Schweigert, director of technology, Investigative News Network, and founder of @mediatoybox consulting -- @aschweig

Andrew Springer, producer in charge of social media strategy and social TV integration for the broadcasts of ABC News, including Good Morning America, World News with Diane Sawyer, Nightline and 20/20 -- @aspringNY

* SUBSCRIBE to a Twitter list of the speakers.


SCHEDULE:

Twitter hashtag is #kipcamp.


TUESDAY, Nov. 13, 2012

8:15 a.m. | Registration table opens – pick up your folder, nametag & materials

8:30 a.m. | Continental breakfast and networking

9-10 a.m. | Dig deeper with social tools: Uncover creative uses of Facebook, Twitter, LinkedIn and other social media platforms to background individuals and companies, find the right experts, and track sources.

  • Doug Haddix, Kiplinger Program in Public Affairs Journalism, The Ohio State University

10-10:15 a.m. | Break and networking

10:15-11:15 a.m. | Harness the crowd: Put the “social” in social media by engaging with your audience. Learn how best to listen to your audience and interact in meaningful ways.

  • Mandy Jenkins, digital projects editor, Digital First Media

11:15-11:30 a.m. | Break and networking

11:30 a.m. – 12:30 p.m. | Twitter strategies: Best practices, analytics, engagement and more.

  • Mark Luckie, manager of Journalism and Media, Twitter

12:30 p.m. | LUNCH on your own (options inside the Ohio Union and across High Street)

1:45-2:45 p.m. | Social media metrics – What really counts? Best practices in measuring impact and getting results with social media.

  • Jodi Gersh, director of Social Media & Engagement, Gannett

2:45-3 p.m. | Break and networking

3-4 p.m. | Build your brand: Learn tactics with proven results for managing your social media reputation and online presence – whether it’s for you as an individual or you as a company, agency or office.

  • Robin J. Phillips,  digital director, Reynolds Center for Business Journalism, Arizona State University

4-4:15 p.m. | Break and networking

4:15-5 p.m. | Stump the speakers – Roundtable Q & A on any topic

5 p.m. | Happy Hour at Woody’s Tavern, first floor, Ohio Union (appetizers provided; cash bar)

 

WEDNESDAY, Nov. 14, 2012

8:15 a.m. | Registration table opens – pick up your folder, nametag & materials (Wed.-only attendees)

8:30 a.m. | Continental breakfast and networking

9-10 a.m. | LinkedIn 2.0: Discover the latest uses of LinkedIn by journalists and communicators for reporting and digging. Beef up your LinkedIn profile, with tips on content and connections.

  • Krista Canfield, senior manager, corporate communications, LinkedIn

10-10:15 a.m. | Break and networking

10:15-11:15 a.m. | Real-time news 1: Reporting in the field with mobile and tablets.

  • Sona Patel, producer for social media, The New York Times

11:15-11:30 a.m. | Break and networking

11:30 a.m. – 12:30 p.m. | Real-time news 2: Filter out the noise, verify information and keep your stream accurate during breaking news.

  • Steve Myers, deputy managing editor and senior staff writer, The Lens, New Orleans

12:30 p.m. | LUNCH on your own (options inside the Ohio Union and across High Street)

1:45-2:45 p.m. | Real-time news 3: Tools, tips and lessons learned by broadcasters.

  • Andrew Springer, producer, social media strategy and social TV integration, ABC News

2:45-3 p.m. | Break and networking

3-4 p.m. | Emerging Social Media Tools: Instagram, Reddit, Pinterest and now even a newly resurgent MySpace. Every week, a new social tool to explore. Get an overview of how popular emerging tools work, learn how to evaluate new tools, and see some real world applications and best practices.

  • Adam Schweigert, director of technology, Investigative News Network

4-4:15 p.m. | Break and networking

4:15-5 p.m. | Stump the speakers – Roundtable Q & A on any topic

5 p.m. | Happy Hour at Woody’s Tavern, first floor, Ohio Union (appetizers provided; cash bar)

 

LOGISTICS:

Time: 8:30 a.m. to 5 p.m. each day in the Ohio Staters Traditions Room on the second floor of the Ohio Union, 1739 N. High St., Columbus, OH 43210

Visitor parking: Available in a garage adjacent to the Ohio Union.

Lunch: On your own each day. There are several food options inside the Ohio Union and along High Street.

Special thanks to the Kiplinger Foundation for underwriting the event -- keeping registration costs amazingly affordable.

Hotels near the Ohio State University campus:

  • SpringHill Suites by Marriott, 1421 Olentangy River Road, Columbus, Ohio. Complimentary shuttle within 3 miles. Free hot breakfast, free wired/wireless Internet. 614-297-9912
  • Holiday Inn Express & Suites, 3045 Olentangy River Road, Columbus, Ohio. Complimentary shuttle within 2 miles. Free hot breakfast, free wired/wireless Internet. 614-447-1212
  • Hyatt Place, 795 Yard Street, Columbus, Ohio. Free hot breakfast, free wired/wireless Internet. 614-280-1234   
  • Fairfield Inn & Suites (Marriott), 3031 Olentangy River Road, Columbus, Ohio. Free hot breakfast, free wired/wireless Internet. 614-267-1111.  
  • Hilton Garden Inn, 3232 Olentangy River Road, Columbus, Ohio. Breakfast not included. Free wired/wireless Internet. 614-263-7200. 
  • Varsity Inn, 3246 Olentangy River Road, Columbus, Ohio. 614-267-4646


Have questions about Social Media Summit | A two-day workshop. Meet and learn from leading experts from across the country.? Contact Kiplinger Program | Ohio State University
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When & Where



Ohio Union, Ohio State University
Ohio Staters Traditions Room / 2nd floor
1739 N. High St.
Columbus, OH 43210

Tuesday, November 13, 2012 at 8:30 AM - Wednesday, November 14, 2012 at 5:00 PM (EST)


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