Social Media Pro: Facebook, Twitter, and Tumblr (Online Workshop)
Saturday, February 16, 2013 from 1:00 PM to 4:30 PM (EST)
Social Media Pro: Getting Started with Facebook, Twitter, and Tumblr (Online Class Workshop)
All great companies know they have to have a social media presence so learn how to grow your social media presence with this online class workshop. First, learn how you can succesfully advertise on Facebook. Then get started on your Twitter account and rack up those followers! Then finish the workshop by learning how you can be a creator on Tumblr.
Part 1: Getting Started With Facebook Advertising
Facebook has nearly one billion users. With an audience that large, there is an amazing opportunity to scale your business using the Facebook platform. This class is designed for everyone from startups to big brands that want to achieve better results from their Facebook marketing efforts.
Here’s what you will learn:
- What is Facebook marketing actually worth? We’ll review the differences between paid, owned, and earned media – and discuss how to measure the ROI for each.
- The best methods for developing an objective-based Facebook advertising strategy – including 10 Awesome Facebook Ad Tactics.
- Best practices for gathering insights about your target audience on Facebook.
- How to use quantitative decision analysis to achieve your social advertising goals.
- Best practices for creating content that works on Facebook.
- Media Buying Best Practices
- Beyond Facebook – YouTube, LinkedIn, Twitter, etc.
Part 2: A Practical Introduction to Twitter
Everyone is told to use Twitter, but what's the point? In this class, students will learn how to leverage Twitter to grow a business, not waste time. The course will illustrate how to find the key people you need to know on Twitter, and how to use Twitter for business without having to spend a lot of time tweeting. Learn from examples from Twitter successes and failures across a wide variety of topics from food, travel, art, design, science, music and more.
Part 3: How to Be a Creator on Tumblr
Marketing yourself online can feel stodgy and disingenuous. Not to mention the discouraging task of putting your work out there and hearing phantom Internet crickets. But in walks Tumblr — the user-friendly blogging platform and social network — to solve the problem for creators who want to market themselves online without feeling too market-y. How does one go from writer to book deal How does one go from amateur photographer to covering the red carpet at the Met Gala? This workshop will teach you how to leverage a Tumblr presence for your creative endeavors while being part of a rewarding community of passionate users and creators.
-A crash course on the ins and outs of Tumblr's creative community, minimizing the barrier of entry for newbies.
-Understand the art of the Dashboard.
-Learn best practices for posting to Tumblr.
-Study awesomeuse cases of successful creators using the platform.
-Answer all of your questions about this mysterious blogging platform -- how do we make money? How many impressions does the Radar get? Who is Topherchris?
-30-minute breakout session to work on your personal Tumblr and get hands on assistance during class
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General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.
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