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Social Media Marketing Strategy


Tuesday, January 22, 2013 from 7:30 AM to 9:00 AM (EST)

Social Media Marketing Strategy

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Ticket Type Sales End Price Fee Quantity
Breakfast Ticket Ended $8.00 $1.19

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Event Details

The Mexicali Blues brand is an eclectic collection of unique and adventurous wares, ranging from clothing to decor, handcrafted sterling silver and gemstone jewelry to tie dyes and fasion accessories.  They have something for everyone who loves music, travel, or just cool stuff!

CEO, Topher Mallory, will share the company's online marketing strategy and how they have became a social media success with 19,220 Facebook likes, 1,468 Twitter follwers, 69,118 YouTube views, numerous of Blog followers and 170 Pinterest followers.

Mexicali Blues offers a full eCommerce website and social media integration across their networks for maximum exposure producing real money results.  If you are interested in learning how to sell online and create brand awareness, this is one Social Media Breakfast you do NOT want to miss.

The Mexicali Story

A love of music and travel was what sparked the start of Mexicali.  Taking the name from a Grateful Dead song, we opened our first store in Portland in 1988, and have steadily grown with the opening of five additional stores located in Newcastle, Raymond, Freeport, Bangor and another Portland store right across the street that focuses in jewelry.  Each location offers a worldly experience that matches the opulent feel of street kiosks or bazaars in foreign lands, with sights, sounds, and smells you won't find anywhere else!  

We travel frequently, importing responsibly through creating and maintaining long-term and mutually beneficial relationships with the artisans and families who create our merchandise.  We are proud to offer imported wares that our customers can feel good about in all possible ways!

Back home here in Maine, we wholeheartedly embrace our own community culture, frequently sponsoring local concerts and events for environmental and educational causes. 

Mexicali Blues is your local Maine connection to the global marketplace, with an array of exotic items that have been responsibly imported and affordably priced. With funky bohemian goods from countries like India, Nepal, Thailand, Bali, Guatemala and Mexico, you can shop around the world without the price of a plane ticket!

Event Details

This is a free event, breakfast is available for sale at $8 per person. Networking starts at 7:30 a.m. Presentation at 8 a.m. Please bring business cards and be prepared to briefly introduce yourself to the group.

Social Media Breakfast Central Maine is a networking and educational group for the practice of Social Media in the greater Waterville and Augusta region.


Have questions about Social Media Marketing Strategy? Contact SMBCME
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When & Where

Thomas College
Spann Student Commons
180 West River Road
Waterville, ME 04901

Tuesday, January 22, 2013 from 7:30 AM to 9:00 AM (EST)

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Social Media Breakfast Central Maine meets monthly at Thomas College located in Waterville, Maine to discuss social media, learn new techniques and network with like minded individuals.


Join us for breakfast to meet fellow social media enthusiasts, consult with marketing professionals, pick up a few tips for your business, ask questions or just sit and learn.

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Social Media Marketing Strategy
Waterville, ME Events Class

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