Social Media Marketing Made Simple
You’ve probably heard of social media. You may even understand the value social media can bring to your business. Now wondering how to start? In this introductory session, we cover strategies and best practices to get the most out of your social media activities, including:
- What social media marketing really is and why use it
- Introduction to social media channels and how to evaluate what’s right for your business or organization
- How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response
- How to create good content for your social media marketing campaigns and time management
- How to balance social media marketing with email marketing and your other marketing efforts.
Instructor: Nick Cavarra
Nick Cavarra is an Authorized Local Expert for Constant Contact and owner of Social Punch Marketing, a full service marketing firm. Nick has over 25 years of experience in Marketing and Entertainment. After 3 years as an 82nd Airborne Paratrooper; Nick used the GI bill to go to the University of Southern California to study Theater. He spent 12 years in New York starring in 3 Broadway Musicals, producing 2 off-broadway shows then moving into marketing and advertising with a focus on causes and nonprofits.
Nick travels up and down the Central Coast and the San Fernando Valley presenting hundreds of “how to” seminars on engagement marketing, social media and mobile marketing. He partners with Chambers of Commerce, Small Business Development Centers, SCOREs, Business Organizations and Small Businesses. He is passionate about helping small businesses achieve their goals!
Nick has developed advertising campaigns to improve children's education and nutrition; emergency preparedness; campaigns to discourage bullying and gang violence, as well as social media campaigns for education leaders and CEOs.
About Coloft Academy
Coloft Academy offers classes, workshops and courses for tech entrepreneurs in Los Angeles. Topics offered include web/mobile development, user experience, marketing, finance, legal and more. For a list of upcoming classes, visit http://coloft.com/academy. To automatically get updates, join the mailing list.
Use ParkMe to look up street parking near Coloft (street parking on Santa Monica Blvd & Colorado is free after 6pm). Please arrive 5~10 minutes early to make sure you can arrive on time.