This course will discuss the most common social media tools—Facebook, LinkedIn, Twitter and YouTube. You’ll learn the basics of each, how they differ, current consumer market trends and how social media changes the way we meet the needs of clients. We’ll discuss how to provide valuable consumer content, the marketing value of video, how to strengthen communication with clients, and identify key generational challenges. We’ll also discuss the common mistakes, risks and potential liability associated with social media use. Your clients will benefit when you effectively combine social media and sound marketing strategies.