Social Media Marketing & ROI workshop
San Francisco City: Exact Location to be Announced
January 7th 2012 (9:00AM - 5:00PM) / 1 session, 8 hours total
Serious Fun Facts
- Facebook: 800M+ Active Users, 900 million+ objects that people interact with daily, average user connected to 80 community pages, groups and events.
- Twitter: 100M+ Active Users, 600K New Accounts and 200M+ Tweets / Day
Focus on ROI
You probably already know a little of Facebook, Twitter and social bookmarking. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. We’ll look at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools. An interesting day spent exploring a dynamic and challenging area. No technical or prior knowledge required.
Social media marketing is the next big media channel for marketers to take advantage of. It requires a whole new approach to building a comprehensive marketing strategy. Metrics and ROI must go hand in hand with building a social media strategy. This workshop will discuss key elements of building a social media strategy and then provide a series of critical measures that can be used by the marketer.
What is Social Media and how does social media marketing compare to traditional marketing? Do you know the difference between a social media strategy and a social media campaign? What are the must-do steps of a successful campaign using Facebook, Twitter and other social networking tools?
The use of social networking tools has grown over the last 5 or 6 years to the extent that not only will we investigate Return on Investment (ROI) of marketing dollars in online media but also examine the Cost of Inaction (COI) of not being involved. By becoming familiar with case studies, statistics, influencer monitoring and measurement, marketing professionals can maximize their online engagement with customers.
We specifically look at Listening and Monitoring, Creating Social Content, Blogger Outreach and Social Media Press Releases, Promotional Tools and Measurement. There are also opportunities to bring your questions, ideas and business goals to the presentation.
By the end of this course participants will:
- Have an overview of the 5 steps of a social media campaign
- Understand how to find and Engage social networks online
- A business understanding of Facebook and Twitter and when to use them
- Monitoring the web (overview) filtering comments
- Measuring the conversation: Understand the metrics and what successful engagement looks likes.
When & Where
Mr. Patel is a world-wide expert in Social Media, Online Marketing & Advertising optimization. He has been quoted or featured in numerous industry trade journals and national newspapers including the NBC, CNN, Business 2.0, Business Week, Fox News, Internet Retailer, Direct Magazine, DM News and the San Jose Mercury News. He is a frequent speaker at industry-wide conferences on Digital Distribution & Entrepreneurship. He has taught courses at UC Berkeley and is also a SuperMentor at 500 Startups (www.500.co) that provides early-stage companies with funding ranging from $10K to $250K via seed investments. Mr Patel holds an MBA in General Management & Brand Marketing from Cornell's Johnson Graduate School of Business. Full profile: http://linkd.in/vkTs6G