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Social Media Management Workshop

Digital Media Wire

Wednesday, September 21, 2011 from 1:30 PM to 6:00 PM (EDT)

Social Media Management Workshop

Ticket Information

Ticket Type Sales End Price Fee Quantity
Pre-Registration Rate Ended $499.00 $9.95
Regular Online Rate Ended $549.00 $9.95
Onsite Registration
$599 at the door for walk-ins
Ended $599.00 $9.95

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Event Details

Social Media Workshop

We are in the midst of a massive shift online from a search and intent-based world to a social, people-based world. The last three years were about the consumer side of social platforms, as we watched Facebook, Zynga and Twitter grow exponentially.

The next three years will about the enterprise side of social, and how companies engage and grow their businesses by tapping into these massive platforms.

The world's best brands trust Buddy Media for Facebook & Social Media Marketing.
In this exclusive 4 hr workshop you will learn how to manage your brand on Facebook, focusing on the three C's: content, community and of course, commerce.

Register now - only 30 seats available!

Workshop Agenda

1:30 PM Registration and Networking
2 PM Part 1: 10 Ways to Engage Your Facebook Fans
  Find out how you can turn your Facebook fan base into an army of dedicated brand advocates. Learn best practices, see real life examples, and get actionable tips.

Learn tips on how to:
  • Increase traffic by providing fresh content on your page
  • Develop goals that will encourage fans to interact with your content
  • Prompt users to share their opinions
2:30 PM Part 2: Best Practices for Managing Multiple Brands/Pages on Facebook
  Building multiple brands on Facebook can be easier than you think. Learn how to build your business on Facebook across multiple brands and locations.

Learn tips on how to:
  • Reach unique audiences with localized content
  • Create groundswell and buzz in local communities
  • Offer branded content to franchise owners and individual locations
  • Provide visibility into all the Facebook Pages your brand controls
3:30 PM Break, Refreshments, Coffee and Networking
4 PM Part 3: Your Definitive Guide to Facebook Publishing and Moderation
  When can a Comment be a disaster? When it's about your brand on Facebook. Learn best practices for Wall publishing and moderation.

Learn how to: 

  • Moderate Posts and content
  • Respond to consumer feedback and complaints 
  • Generate positive feedback about your brand 
  • Manage threads of conversation
4:30 PM Part 4: The Five Most Important Metrics You Should Be Tracking on Facebook
  Facebook metrics can present a puzzling challenge for most digital marketers who have become accustomed to measuring success in terms of impressions, click throughs, and conversions. But when translated onto Facebook, how do these metrics stack up?

Common Issues:
  • Are your tab views declining?
  • Are your submit numbers lagging behind your engagements?
  • Are fans ignoring your links to open-web content?
  • Are your fans failing to interact with your News Feed Posts?
5 PM Part 5: Facebook's EdgeRank: How To Make Sure You're in the Newsfeed
  Chances are you didn't know that your fans are only seeing a fraction of content generated in their News Feed. The reason? A complicated algorithm Facebook calls EdgeRank. 

Greg will show you how to cut through the mystery of Facebook's EdgeRank and propel your content to the top of the News Feed.
You'll Learn:
  • The components that make up the EdgeRank algorithm
  • Best practices for understanding and leveraging EdgeRank
  • Success story examples from brand leaders
Have questions about Social Media Management Workshop? Contact Digital Media Wire

When & Where

Museum of Jewish Heritage
36 Battery Place
New York, 10280

Wednesday, September 21, 2011 from 1:30 PM to 6:00 PM (EDT)

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Digital Media Wire

Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital media. On July 20, 2000, we published the first issue of Digital Media Wire Daily — our daily email newsletter dedicated to objective coverage of news stories about the convergence of media, entertainment and technology. Today, we are a full scale media company that owns and produces 11 major conferences, publishes daily newsletters and directories, and operates the popular news and community portal.

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