We'll explore topics such as the business incentive for a "socially responsible personal brand," the upside/downside of athletes using social media for sharing their personal beliefs, and how player organizations are evolving their digital policies for athletes.
Mike Donnelly, Senior Communications Manager, Head of Social, NFLPA
Chad Kurz, Director of New Media, Washington Nationals
Chad Williamson, Director of Philanthropy for Dhani Jones & CEO, BowTie Cause
Joe Briggs, Public Policy Counsel, NFLPA
Matt Winkler, Associate Dean, Georgetown University Sports Industry Management Program
When & Where
Weber Shandwick is a leading global public relations agency with offices in 81 countries around the world. The firm’s success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2010, Weber Shandwick was named Global Agency of the Year by The Holmes Report for the second year in a row; an ‘Agency of the Decade’ by Advertising Age, Large PR Agency of the Year by Bulldog Reporter, a Digital Firm of the Year by PR News, and Top Corporate Responsibility Advisory Firm by CR Magazine. The firm has also won numerous ‘best place to work’ awards around the world. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).