Social Media in Emerging Markets
co-sponsored by Pillsbury Winthrop Shaw Pittman
As technology hatches new channels for communication, we became simultaneously consumers and creators of information.
The social media phenomenon has changed the way we interact in the U.S. and around the world with increasing impact on emerging economies.
A recent study of online behavior by market research firm TNS found that consumers are now spending more time on social networking sites than using e-mail. In China, 88% of online users have written a blog compared with 51% in Brazil and 32% in the U.S.
On average, people in emerging countries spend 5.2 hours weekly on social media sites. In Malaysia, the number jumps to 9 hours and in Russia, 8 hours a week.
Facebook users have surpassed Google’s Orkut in India. Orkut is a leader in Brazil but Facebook and Twitter are rapidly gaining traction.
In this ever dynamic landscape how can you effectively reach out to your customers?
Join us to discuss this global phenomenon that is changing consumer habits worldwide.
Amit Garg, Senior Associate, Norwest Venture Partners
Jai Rawat, CEO, ShopSocially
Meenal Balar, International Growth Team, Facebook
Tom Chaffin, Partner, Pillsbury Winthrop Shaw Pittman
Vicente Silveira, Principal Product Manager, Linkedin
Moderator: Mike Cassidy, San Jose Mercury News
Social media start-ups demo:
Marcio Saito, President, Coffee Bean Technology
Marilson Campos, CTO, Whojini
6:00pm – 6:30pm Registration & Cocktail
6:30 – 6:40pm Social media start-ups demos
6:40 – 8:30pm Panel Discussion & Q&A
8:30 - 9:00pm Desserts & Networking
Complimentary appetizers, soft drinks & wine will be served.
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