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Social Media for the Enterprise - Case Studies in Success


Thursday, June 12, 2008 from 6:00 PM to 9:00 PM (EDT)

Woburn, MA

Social Media for the Enterprise - Case Studies in Success

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Companies are doing more than just talk about social media. They9re using it to build their businesses. Everyday companies are doing social media. It is time to stop talking about the philosophy of why and what could be done in social media and start doing it. 

Many companies and corporate decision makers think of social media as something only done by large companies or 2.0-focused entities. And most of the training sessions and how-to sessions held in our industry seem to always be about what the large companies are doing, what PR people trying to sell social media services are selling and about potential and "should do" situations that have nothing to do with reality for most companies. But the truth is that every company can be using social media now.
So the Social Media Club of Boston is holding an event on June 12 in Woburn where we are cutting through the high thoughts and actually hearing from regular companies that are blogging, podcasting, Twittering, etc.  These companies with real budgets and real issues that everyone on this list can appreciate, and they will be discussing what they are doing now and how they got there, and will then take part in individual sessions.

A panel of social media practitioners at mid-sized enterprises will share their learnings with the group. Our panelists will include: 

Parna Sarkar, Senior Director, Corporate Communications, Invention Machine
With more than 15 years of integrated marketing communications experience, Parna Sarkar enjoys building high impact programs that deliver exceptional results. Sarkar9s expertise spans media relations, competitive strategy, branding, global product launches, executive visibility and thought leadership, IPO and mergers and acquisitions. As Sr. Director of Corporate Communications, Sarkar drives Invention Machine’s positioning and corporate communications strategy, including messaging, new media, public relations and analyst relations programs. Prior to joining Invention Machine, Sarkar was director of Public Relations & Marketing Communications at iRobot, where she spearheaded the company’s global branding and positioning strategy as well as public relations, public affairs and marketing communications programs.

Mike Volpe, VP Marketing, HubSpot
Mike Volpe is the VP Marketing at the internet marketing company HubSpot where he manages the company9s marketing programs and writes regularly for HubSpot9s Internet Marketing Blog.  Prior to HubSpot, Mike held several marketing and business development positions at enterprise software and a consumer Internet startup companies including most recently as Director, Marketing Operations at SolidWorks Corp.  He has also worked as a financial analyst at a technology industry investment bank.  Mike is an MBA graduate of the MIT Sloan School of Management and received his B.A. in Economics and Government, summa cum laude, from Bowdoin College.  He is a Director of the Alumni Fund at Bowdoin College and a Co-Founder and Director of the Boston Scholars Program, a Boston volunteer organization.

Michele Glorie, Senior Director, Corporate Communications, Kronos
Michele Glorie is Senior Director of Corporate Communications at Kronos Incorporated, a 3,400-employee provider of workforce management software and services.  She is responsible for setting Kronos’ global communications strategy, and oversees the company’s public relations, influencer relations, and employee communications programs.  She also managed Kronos’ investor relations program until the company went private in 2007 after having traded on Nasdaq since 1992.  Prior to joining Kronos nearly 10 years ago, Michele spent several years working at Boston-based high-tech PR agencies Brodeur and FitzGerald.

John Cass, Online Community Manager, Forrester Research
In John9s new role at Forrester Research he will be working to develop further the company9s existing social media strategies for community building, dialogue and customer feedback. John started blogging in 2003 to find out how blogs help businesses reach high rankings in search engines, but discovered blogs do so much more in terms of creating dialogue between companies and their customers. His 2007 book, "Strategies and Tools for Corporate Blogging," was published by Butterworth-Heinemann an imprint of Elsevier, Inc. He served as president of the Boston Chapter of the American Marketing Association in 2005-2006, and currently serves as a Founding Fellow and Advisory board member for the Society of New Communications Research.

This event will take place at LP&P9s offices, near the Woburn / Anderson MBTA commuter rail station in Woburn.

Social Media Club Boston events are a little different than other panel events. We begin with a half hour of networking, where food and drink are usually served. The panel lasts about an hour, and is followed by 30-45 minutes of break-out sessions, where you have the opportunity to meet in a smaller group with the panelist of your choice. At each breakout session, recorders are nominated, who at the end of the program recap for the whole group some key takeaways from each breakout session. This makes for a more interactive--and hopefully entertaining--program.

Please tag all blogs, podcasts, vlogs, and photos of this event with the keywords smcboston and socialmediaclub.

Also, if you upload photos to Flickr, we would appreciate you adding them into the Social Media Club pool at Thank you!

When you sign up for this event, your name, company and URLs will be shared on the event page. All other information, including email, is not shared.



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When & Where

Lois Paul & Partners
150 Presidential Way
Woburn, MA 01801-1179

Thursday, June 12, 2008 from 6:00 PM to 9:00 PM (EDT)

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Mzinga is the leading provider of social intelligence solutions, services, and analytics that improve business performance. Through a combination of enterprise-class technology, strategy and online moderation services, Mzinga social solutions enable businesses to increase revenue and lower costs by improving brand visibility, workplace satisfaction, and customer loyalty. Headquartered in Waltham, Massachusetts, Mzinga supports more than 15,000 communities and 2.5 billion monthly page requests from 40 million unique visitors in 160 countries worldwide.

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