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Social Media for Small Business 2012 Presented by Oakland Digital (ODALC)


Wednesday, July 25, 2012 at 8:45 AM (PDT)

Social Media for Small Business 2012  Presented by...

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Ticket - Suggested donation: $25/person* (PayPal: donate@odalc.org) Ended Free  

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Event hashtag: #OaklandDigital. Download: Press Release.




Social Media for Small Business 2012:


Wed., July 25th, 2012 at Oakland City Hall, Council Chambers

1 Frank H. Ogawa Plaza, 3rd floor of City Hall

( Directions to Oakland City Hall )


Oakland Digital (ODALC), a volunteer-driven 501(c)(3) not-for-profit, public benefit organization, is proud to present our 2nd annual Social Media for Small Business (SMfSB) symposium!


SMfSB is Oakland Digital's one day, five-hour event that serves as a neutral educational and learning platform for local small business owners and aspiring entrepreneurs. SMfSB breaks social media down into easy-to-understand pieces, so attendees can make sense of and utilize digital tools and technology as a platform to grow their business.

MC Hammer, the Oakland rapper / dancer / preacher / entrepreneur, is making a special appearance, speaking about the power of social and Oakland Digital's work to help transform Oakland into an area that flourishes through technology, innovation and collaboration among diverse community members.

Tech experts from Google, Yelp, Constant Contact, Wix.com, Jimdo, GoPago and Oakland Digital will be there to host this historic educational presentation on digital tools for small businesses!

Small Business Owners:
Learn how to use powerful online resources in a way that grows and helps your business thrive.


Non-profits: Learn about toolsets to best integrate social media for social good in your long-term communication and fundraising strategy. 


Entrepreneurs: Learn about reaching untapped, potential clients and stay connected to current ones.

Community Leaders: Learn how to apply the basics of community marketing and management to strengthen relationships.


Educational presentations and agenda presented by Oakland Digital: 

9:00* – 9:20 AM

Registration and Light Breakfast
*Doors open at 8:45 AM


9:20 – 9:30

Oakland (is going) Digital
Shaun Tai, Oakland Digital (ODALC)


9:30 – 9:40

Power of Social
MC Hammer, WireDoo


9:40 – 9:45

Opening Remarks
Mayor Jean Quan, City of Oakland


9:45 – 10:30

Social Networking Methods and Strategies
Michael Neuendorff, Constant Contact


10:30 – 11:00

Creating Your Homebase for Social Media
Eric Mason, Wix.com


11:00 – 11:15

Your Friends, Your Followers, Your Website
Kurt Lash, Jimdo


11:15 – 11:30

Smartphones for Mobile Commerce
Chuck Davidson, GoPago


11:30 – 12:00 PM

Local Search, User Reviews and Your Business
Luther Lowe, Yelp


12:00 – 12:45

Google+ Pages and Tools for Local Business
Keynote: Steve Grove, Google


Steve leads Google’s efforts to grow the Google+ community through partnerships with influential organizations, media companies, brands, and public figures. Previously he built the news and politics division of YouTube, including CitizenTube, a channel that curates and promotes citizen-generated news clips from breaking news events like the Arab Spring. He launched the award-winning CNN/YouTube Debates, the first-ever web-to-TV political debates in which candidates answered questions submitted by users and in 2010 he hosted the first-ever social media interview with President Obama. Grove also started YouTube's nonprofit program, which allows charity organizations to harness the platform for their causes Steve was named one of “12 people to watch” by Newsweek (December 2007), a “Rising Star of 2009” by Campaigns & Electionmagazine and is a Truman National Security Fellow


12:45 – 1:30

Panel Q&A and Networking




Suggested donation: $25/person** - Cash or Credit Card at the door.

To make a donation with PayPal - Please send your PayPal donation to donate@odalc.org.



**Donations will go to Oakland Digital (ODALC), an Oakland 501(c)(3) not-for-profit, to cover costs associated with the event. The suggested donation does not constitute a fee or admission charge to Oakland City Hall.


Attendees that make a donation receive giveaways from Oakland Digital and from event partners, Google and Wix.com - donors also get a chance to win raffle prizes!




Visual Verbs is providing a green screen digital photography photo booth with instant on-site prints! JEGroup is collecting stories for an Examiner.com article; Michael Gumora Photography is taking event photos!




Get involved and stay connected with Oakland Digital!




This event will kick off Oakland Digital's 2012 Digital Equity Program made possible by:



Event is subject to change. In the event of a change, we will make every effort to contact all ticket holders. We must reserve the right to make any changes whatsoever in the event owing to any unforeseen or unavoidable cause; or to cancel the event for any reason beyond our control without notice and without being liable to pay any ticketholder compensation for damages other than a ticket of comparable value to an event (based upon availability).

Have questions about Social Media for Small Business 2012 Presented by Oakland Digital (ODALC)? Contact OAKLAND DIGITAL

When & Where

Oakland City Hall, Council Chambers
1 Frank H. Ogawa Plaza
Oakland, 94612

Wednesday, July 25, 2012 at 8:45 AM (PDT)

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Oakland Digital is a community-building design studio that provides digital marketing, social branding, and design services to local entrepreneurs.



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Social Media for Small Business 2012 Presented by Oakland Digital (ODALC)
Oakland, United States Events Conference

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