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Social Media for Retailers Summit

OpenID Foundation

Tuesday, March 8, 2011 from 12:00 PM to 5:00 PM (PST)

Social Media for Retailers Summit

Ticket Information

Type Remaining End Quantity
Retailers 9 Tickets Ended Free  
Technology and Service Providers Sold Out Ended Free  

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Event Details


Provide an overview of the retailer and consumer benefits of open standard identity platform solutions including OpenID, OAuth, Portable Contacts, Activity Streams, Open Social, etc.   

Additionally, technology and solution providers will be soliciting input and feedback from retailers on how these technologies should evolve to provide further benefits to retailers and their customers.

Key benefits to retailers and their customers can include:

  • Higher customer registration and login success rates
  • Login sooner in the online process to allow targeted experiences and communciations
  • Increased referral traffic, search engine optimization, and brand projection by leveraging social networks
  • Collecting rich customer profile information
  • Improved mobile customer experience
  • Federated login across multiple websites


  • 12 noon to 5pm, Tuesday, March 8th, 2011
  • Directly preceeding the National Retail Federation (NRF) Innovate 2011 Conference: http://events.nrf.com/innovate11/public/enter.aspx
  • PayPal Town Hall: 2161 N. 1st St., San Jose, CA 95131.  PayPal Town hall.  There are three parking location, marked P1, P2 and P3 on the map below. Visitors can park in any of the location, however P3 is likely to have most open spots.
  • Phone: 408.376.7400

Keynote Speakers: 


  • Mark Carges (CTO eBay)
  • Farhang Kassaei (Identity Architect eBay)
  • Rob Harles (Global Head of Social Media Bloomberg and formerly VP Social Media and Community at Sears)
  • Steve Braunschweiger (IT Architect and IS Worldwide Application Tech Support at Kodak)
  • Jon Nordmark (CEO of Usingmiles.com and former CEO of eBags)
  • Gary Rush (VP Technology at Angie's List)
  • Other participating retailers so far: Fedex, Safeway, Netflix, Yahoo Small Business, Shoes.com, FamousFootwear.com, Zazzle, Letstalk.com, PrincessAuto, City of San Jose 

    Foundation Members and Solution Providers:

  • Andrew Nash (Senior Director of Information Risk Management, PayPal) 
  • Eric Sachs (Identity and Security Product Manager, Google)
  • Naveen Agarwal (Director of Engineering, Yahoo)
  • Mike Repass (Product Manager for Platform and APIs, LinkedIn)
  • George Fletcher (Chief Architect for Identity Services, AOL)
  • Vidya Shivkumar (Director, Product Management, Janrain)
  • Brian Kissel (Board Member, OpenID Foundation
  • Representatives from Facebook, Microsoft, Twitter, Mozilla, NTT, SAP, Ping Identity, LexisNexis, MySpace, Docusign, and others

Background Information


  • Noon – 1pm: Lunch and Introductions
  • 1pm – 2:30pm: Presentations by the OpenID Foundation and representative technology/solution providers including PayPal, Google, Facebook, Microsoft, Yahoo, and others
  • 2:30pm – 4pm: Presentations by retailers who have deployed these platforms covering objectives, results, and lessons learned
  • 4pm – 5pm: Discussion and feedback between platform providers and retailers to help guide future platform development priorities relative to the needs of retailers


Hotels Nearby

  • DOUBLETREE SAN JOSE:  located about 1/2 mile from San Jose International Airport, and 45 minutes from San Francisco International Airport, and only one hour south of San Francisco.  Not too far from shopping and restaurants. Rates: Per night is roughly $138.00 - $158.00 + taxes.  (USD) http://www.doubletreesanjose.com/default.asp
  • HOLIDAY INN EXPRESS SAN JOSE AIRPORT: located about 1.8 miles from San Jose International Airport, and 45 minutes from San Francisco Inernational Airport.  Just a few blocks from the light rail transit system that gives you access to downtown San Jose. Shopping within 5 miles.  Rates Per night is approximately $88.00 - $108.00 + taxes.  (USD) http://www.sanjose.com/holiday-inn-express-airport/
  • HOTEL VALENCIA SANTANA ROW: Luxury hotel with all the amenities you would need.  Located on the European inspired Santana Row, approximately 3 miles to downtown San Jose and about a 9 minute drive from San Jose International Airport.  Santanta row is adjacent to Westfield Shoppingtown Valley Fair (250 stores). There is also a variety of restaurants providing you several dining options. Rates: Per night is approximately $158 - $175.00 + taxes.  (USD)  http://sanjose.hotelvalencia.com/san-jose-santana-row-home.php
  •  OAKWOOD SAN JOSE: Oakwood extended stay corporate apartments offer accomodation in a central location, close to shopping, dining, nightlife and the international airport only minutes away. Rates: Per night is approximately $62.00 + taxes.  (USD) http://www.oakwood.com/corporate-apartments/furnished/US/CA/San-Jose/prop20.html#
  • SAN JOSE HILTON & TOWERS: Located three miles from the airport, and connected to the San Jose McEnery Convention Center.  Standard hilton hotel.   Rates: Per night is approximately $135.00 + taxes.  (USD) http://www1.hilton.com/en_US/hi/hotel/SJCSHHF-Hilton-San-Jose-California/index.do
  • STAYBRIDGE SUITES - SAN JOSE:  Offers a home-like setting with its extended stay suites.  Fully equipped kitchen and separate livingroom with a large desk, and free high speed internet access in each suite.  Complimentary daily breakfast included.  Convention Center.  Located approx 1-1/2 miles from San Jose Airport and only 4 miles to downtown San Jose. Rates: Per night is roughly $119.00 - $145.00 + taxes.  (USD) http://www.ichotelsgroup.com/h/d/sb/1/en/hotel/sjcjo?_requestid=197119
  • TOWNEPLACE SUITES SAN JOSE CAMPBELL: Marriott Townplace suites for extended stay, located in the heart of the Silicon Valley and only minutes from downtown San Jose and the San Jose International Airport.   Rates: Per night is roughly $109.00 - $129.00+ taxes.  (USD)  http://www.marriott.com/hotels/travel/sjccb-towneplace-suites-san-jose-campbell/
  • LARKSPUR LANDING - CAMPBELL: Located in the Silicon Valley community of Campbell, and only minutes away from downtown San Jose and San Jose Mineta Internatinal Airport.  Rates: Per night is roughly $109.00 - $129.00+ taxes.  (USD) http://larkspurlanding.com/hotels/campbell/index.html
  • PRUNEYARD PLAZA HOTEL: Located in the Silicon Valley community of Campbell, and only minutes away from downtown San Jose and San Jose Mineta Internatinal Airport.   This hotel features complimentary breakfast, parkinig, and late check out at 3:00 pm.  Rates Per night is roughly $109.00 - $129.00+ taxes.  (USD)  http://www.pruneyardplazahotel.com/index.html
Have questions about Social Media for Retailers Summit? Contact OpenID Foundation
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When & Where

PayPal Headquarters
2161 N 1st Street
San Jose, CA 95131

Tuesday, March 8, 2011 from 12:00 PM to 5:00 PM (PST)

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OpenID Foundation

The OpenID Foundation is an international non-profit organization of individuals and companies committed to enabling, promoting and protecting OpenID technologies. Formed in June 2007, the foundation serves as a public trust organization representing the open community of developers, vendors, and users. OIDFassists the community by providing needed infrastructure and help in promoting and supporting expanded adoption of OpenID. 

  Contact the Organizer
Social Media for Retailers Summit
San Jose, CA Events Business

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