Social Media for B2B - How to use social when you're selling to a company
Tuesday, March 19, 2013 from 6:30 PM to 9:30 PM (PDT)
Santa Monica, CA
San Francisco, California
London, United Kingdom
We’ve all seen the case studies showcasing how companies ranging from Coca Cola to the neighborhood pie shop use social media to build relationships with their customers. But for B2B marketers, the question is, how can you get the same results when your customers are other companies?
Join the Social Media Club of Los Angeles for an evening of networking, food, drink and an interactive discussion on how B2B companies can use social media to drive engage and interact with customers and prospects.
Don’t think it applies to you? Think again. Whether you work at an agency, as a consultant, a channel marketing manager, on a business development team, handle sales for enterprise (small - mid-size and even SOHO), or are an HR manager, when you market yourself to win new clients, that’s B2B.
Hear from our panel of B2B marketing and communication experts:
- Rachel Luxemburg, Principal Strategist, Community & Social Media, Adobe
- Stephen Gundee, Enterprise Relationship Manager, LinkedIn
- Erick Brownstein, EVP Marketing Strategy, YTM
- Lauren Buchman, marketing consultant specializing in B2B channel programs
- And our moderator, Eric Schwartzman, author of Social Marketing to the Business Customer,
A big thank you to our wonderful venue sponsor, Cross Campus.
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Social Media Club Los Angeles
Social Media Club Los Angeles designs monthly educational networking events focused on new and emerging social media trends and tools for business, case studies, and best practices.
We strive to bring in speakers and hold interactive sessions and workshops useful to social media newbies and experts alike.
Join SMC today at http://socialmediaclub.org/membership