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Social Media Day of Reckoning

Saturday, June 29, 2013 at 9:00 PM - Sunday, June 30, 2013 at 12:00 AM (EDT)

New York, NY

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Event Details

We're excited to announce the biggest Social Media Day celebration the world has ever seen. This year in New York City, Mashable will partner with VICE and Milk on June 29th for celebration that redefines social media as we know it: The Social Media Day of Reckoning.

There will be music, there will be dancing and there will be an unlimited supply of libations to ring in Social Media Day at midnight.

Make sure to RSVP and join us on June 29th! The Social Media Day of Reckoning will be hosted at Milk, one of the world’s pre-eminent fashion, music and art venues.


RSVP Policy

All attendees must be 21+ to enter and possess a valid photo ID (driver's license or passport). Please RSVP on Eventbrite.  Due to limited capacity, this event is first come, first served.


Follow #SMDay on Twitter, Facebook, Google+, Foursquare and Instagram.

Presenting Sponsor

We are the world's largest home improvement specialty retailer with stores in all 50 states. The Home Depot’s goal is to help consumers create the home of their dreams whether they want to do it themselves or have it done for them. Associate pride and our “orangeblooded” entrepreneurial spirit are distinctive hallmarks of our culture.



Supporting Sponsors

GIG-IT, our first social game, brings together our love of music, fashion and fun. Our players will have a unique platform to interact with their favorite musicians, engage with brands in new ways, and showcase their inner artist by sharing their concert creation with the social world.


Namecheap is a Los Angeles-based ICANN accredited domain registrar founded in 2000 by CEO Richard Kirkendall. With over 1,000,000 clients and millions of domain names under management, Namecheap is one of the top domain registrars in the world and also offers web hosting services. 

Swoon is the new mobile dating app for finding cool people nearby. It's completely anonymous until there is a mutual attraction between two users. Swoon is the first app of its kind to be available on both Android and iOS and is growing fast  – especially among young professionals in New York City.


Event Contact Information: 

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Have questions about Social Media Day of Reckoning? Contact the organizer

When & Where

Milk Studios
450 W 15th St
New York, NY 10011

Saturday, June 29, 2013 at 9:00 PM - Sunday, June 30, 2013 at 12:00 AM (EDT)

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Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 25 million monthly unique visitors and 10 million social media followers have become one of the most engaged online news communities.


VICE was launched in 1994 as a 'punk zine' and has since expanded into a leading global youth media company with bureaus in over 30 countries. VICE operates an original online video destination, VICE.COM, an international network of digital channels, a television production studio, a magazine, a record label, an in-house creative services agency, and a consumer insights and research services department.


Milk, one of the world’s premiere photography studios, stands at the crossroads of the fashion, music, photography, and film worlds. A media company based in New York and Los Angeles - Milk spans the contemporary culture and is a hub for nurturing creativity and supporting partnerships with some of the industry’s most visionary talent and innovative brands.

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