Foundational elements of social media: Content
They say content is king — is it a cliche or the truth? Learn how a comprehensive content publishing strategy fuels PlayStation's global social media efforts. Smart content helps drive conversation, engagement, search and discovery. We'll review how lessons learned from the PlayStation.Blog can apply to any business.
About Josh Hallett
Josh heads up the Client Services team within Voce Connect and is responsible for making sure all the clients are taken care of. After working as a Voce contractor for a few years, he joined them full-time in 2007. Josh develops strategies for Voce’s social media clients. Based in Florida, Josh started his web career in 1995 building up a series of successful web development studios. In 2003 Josh began to focus on social media and hasn’t looked back since. He is a sought-after speaker in the social media space and has organized the highly successful BlogOrlando conference series for the past three years. When out and about you can always spot him with his very large Nikon camera. To learn more about Josh, you can check out his blog at www.hyku.com.
When & Where
AAF-Jacksonville is the local chapter of the American Advertising Federation (AAF), within the AAF 4th District. Through the efforts of AAF-Jacksonville and fellow chapters, the 4th District American Advertising Federation is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. AAF-Jacksonville fulfills set goals through effective government relations, professional development, public education, advertising standards, community service and recognition of excellence.