Video clip from the NYC book party at PeekYou
Marshall is a solutions design genius of unparalleled knowledge and acumen and when he applies himself to the business of Social Media, the result is a timely and important commentary on the state of research capabilities for Social Media and the important players in the space". – Barry Fleming, Principal, DharmaBuilt.com a private consultancy
"Bouncing off board room walls across America is the mostly vacuous question, "What's the ROI of social media?" Marshall Sponder adds a necessary context to the question, mixes in a healthy dose of street-wise practicality, and delivers a thorough work to help executives answer the question they really meant to ask: "How will we uncover, recognize, and utilize the value of emerging media?"
Though the ROI question seems intelligent, it hides a consuming fear of impending insignificance. Sponder's Social Media Analytics will help address the public question of return and give decision makers the peace of mind they seek before plunging into social media.
I especially appreciate Marshall's focus on the value of real-life, human analysts and his unique exploration of the intersection of Point-of-Sale and social media (there's hidden treasure in those pages!)". -Trey Pennington, International Speaker
"The gap between data and usable information in social media measurement is still quite wide. Many listening platforms and tools attempt to cover that distance, yet come up short. In Social Media Analytics, industry veteran analyst Marshall Sponder effectively bridges that gap and provides useful material to build the skills and understanding you need to extract value and measure the results of your programs". - Valeria Maltoni, Author, Conversation Agent
Want to participate in the McGraw Hill Blog Tour? Click here!
Plans are in the works for bulk orders. Have questions about multiple copies or anything else? Contact JoAnn Lefebvre on Twitter @JoAnnLefebvre or email: joann@Shift2Inbound.com
Follow Marshall Sponder @WebMetricsGuru
Social Media Analytics on Twitter @smanalyticsbook
Like Social Media Analytics on Facebook
Conversation and events hashtag #SMAbook
Special Thanks to our host venue, Aspire Restaurant
When & Where
A for-profit <-> not-for-profit collaboration building upon existing networks of business angels, investors and mentors, London universities and business schools, R&D bodies, professional service providers, and so forth, with the aim of supporting technology and high-growth businesses in London’s centre