Social Media Breakfast Tech Valley Workshop #1:
Creating Social Strategy with Ric Dragon
Wednesday April 3, 2012
11:30 AM to 1:00 PM
Illium Cafe- Troy, NY
Join us for a more intimate gathering than our usual Social Media Breakfast events. The information will be in-depth, the topic will be targeted, the group will be smaller, and we'll be serving lunch instead of breakfast! Don't worry though, we'll be back with our regular Social Media Breakfast events soon.
In this workshop Ric Dragon will be offering up an in-depth look at creating social strategy. He'll be taking attendees through the framework of setting desired outcomes, defining brand voice, micro-segments, community, and influencers, to more actionable how-tos. Attendees can expect to learn how to build an editorial calendar for social, how to identify community members to network with, and how to make those interactions valuable. In this smaller workshop format question and answer will be more integrated.
Because of the smaller workshop size, we will be offering a limited number of tickets. The ticket price includes a full lunch, so be sure to purchase yours early.
About Ric Dragon:
Ric Dragon, Founder DragonSearch
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows. He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.
About Lunch at Illium Cafe:
Illium is a historic cafe located in the heart of downtown Troy. Lunch will feature assorted salads, specialty wraps, and dessert. (Vegetarian options will be available)