Engagement is Not a Metric: Tracking Social Media
You've taken the first step; your business has a social media presence and you've got some audience engagement. In the world of social media that's successful, right? Well, it depends on your business goals. You can't determine if social media works for you unless you have the right metrics in place. This panel of experts will make a business case for social media; our panel of speakers will talk from a business to business, business to consumer, and agency perspectives. SMB.tv #11 is all about pinpointing the data you need to figure out what social media tactics will work for your business.
Come join us for this value-added event sponsored by Enable Labs.
Speakers:Petra Jancovicova • Owner of Anchor No. 5 BoutiqueAllyson Van Houten • Interactive Marketing Specialist at Mohawk Fine PapersRachael Gerson • Analytics & SEO Consultant at SEER Interactive