This workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their customer, prospect, or member network by using email and social media marketing.
We will discuss:
- What type of content to use in your campaigns;
- How to get more people to stop and read your messages;
- How to get more action - or reaction to your messages and offers;
- Why using images on social media channels creates higher engagement; and
- Why your content should be mobile-friendly.
You’ll learn what it means to run effective email and/or social media marketing campaigns and what tools you can use to measure the success of your efforts without spending lots of time or money.
Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.
This is a great workshop for beginners in online marketing looking to accomplish more in less time - with a small budget.
About the Speaker:
Corissa St. Laurent, Director of Regional Development at Constant Contact has presented to over 20,000 people on the topics of engagement and online marketing.
Having owned two prior small businesses and been on several nonprofit boards, she understands the unique challenges small businesses and nonprofits face.
Her refreshing style and ability to explain complex subject matter in a simple way will leave you feeling informed, inspired, and ready to grow your business through engagement marketing!
Logistics, Handles & Hashtagging
Your ticket includes breakfast. Please bring plenty of business cards and your mobile devices (i.e. tablets, laptops, smart phones).
Feel free to tweet during this event. Social Media Breakfast Central Maine's hashtag is #SMBCME. The Mainebiz Momentum Convention hashtag is #MOCO13. Corissa's Twitter handle is @CorissaCTCT; and TOCmedia's handle is @TOCmedia.
October 17, 2013 Free Seminar Schedule
This workshop is followed by two free seminars, presented by Tracy O'Clair, Social Media & Email Marketing Professional at TOCmedia. Please click on each event to register.
10 a.m. The Power of Email Marketing
Special Thanks to Our Ongoing Sponsors
The mission of Social Media Breakfast Central Maine is to educate the local business community and to provide a place to network with like-minded individuals. These events are low cost and available to you through the help and dedication of the following organizations.
When & Where
Social Media Breakfast Central Maine meets monthly at Thomas College located in Waterville, Maine to discuss social media, learn new techniques and network with like minded individuals.
Join us for breakfast to meet fellow social media enthusiasts, consult with marketing professionals, pick up a few tips for your business, ask questions or just sit and learn.