Social Media at The Cleveland Clinic: How Businesses Can Use Social Media
Thursday, January 30, 2014 from 11:30 AM to 1:30 PM (EST)
Social Media at Cleveland Clinic: How digital marketing is moving the needle for a national healthcare brand
Cleveland Clinic is having wild success in growing their social media channels. In an IABC Cleveland Jan. 30 lunch program, Social Media Leader Amanda Todorovich will share what the Health Hub blog is and how it anchors the content strategy for enterprise social media. She will discuss how her team leverages content across multiple platforms (even beyond social channels), and share data and results as well as examples of the different types of content that Cleveland Clinic utilizes in its robust content marketing strategy.Prices are $20 for IABC Cleveland members, non-members, and professionals-in-transition, and $25 for non-members. Registration closes Thurday, Jan. 29.
Lunch and networking begins at 11:30 am at the Crown Plaza in Independence, 5300 Rockside Road. The program runs from noon - 1:30, including time for questions and answers. Parking is free.