Oct. 4 Breakfast: Social Media & Personal Branding for the C-Suite: Exhibiting Leadership and Credibility to Expand Business Opportunities
Senior executives like you are using social media to define their personal brand and achieve results. To find out how, join fellow Communicator members and Vocus' social media manager Stacey Miller for a special "Get It Online" series breakfast from 8:30 - 10 a.m. on Oct. 4 in the Truman Lounge, hosted by the Communications and Marketing Committee and the Events Committee. There is no charge for members and, as always, breakfast is complimentary in the Reliable Source. Members may register their guests for $10.
According to the 2012 Fortune 500 Social CEO Index, CEOs lag far behind the general population in terms of overall social media participation. But did you know that as a member of the C-Suite, using social media can build your personal brand and create opportunities for your company? Your personal brand is what people see when they view you professionally. Just like a product brand delivers sales, your personal 'X-factor' delivers opportunities, new contacts, bigger projects and more influence. Join Stacey Miller, Social Media Manager at Vocus, for everything you need to start a personal brand that exhibits strong leadership, credible industry expertise and most importantly, results.
Who should attend: Company leaders such as CEOs, CMOs, CFOs, CTOs, VPs and Directors/Senior staff looking to leverage thought leadership into new business.
- Strategy - Define a personal brand that represents your organization well and invites prospects to learn more.
- Key Assets – Networking, engagement, availability, honesty and transparency.
- Leverage - Grow your brand fast with social media and online tools.
Stacey Miller is a keynote speaker and Vocus' social media community manager. Her writing has appeared in Forbes, American Express Open Forum and the Washington Business Journal. In 2012, Oracle named Stacey a finalist for its Community Manager of the Year Award. A frequent advisor to industry marketing executives, Stacey has consulted on social media strategy for everyone from beginners to CEOs.
For questions, please email Allyson Cannon, firstname.lastname@example.org.
When & Where
The National Press Club
The National Press Club, a private club for journalists and communications professionals, has been a Washington institution for more than a century. It is also a world-class conference and meeting facility that hosts thousands of events each year for sophisticated clients from around the globe. And while these are the Club’s functions, its mission is to be The World’s Leading Professional Organization for Journalists. It is a social and business organization dedicated to supporting the ongoing improvement of the profession of journalism.