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Social Media and Digital Marketing Workshop for Farmers Agents, Staff and DMs

Social Heroes

Thursday, April 17, 2014 from 8:00 AM to 5:00 PM (PDT)

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Event Details

Social Media and Digital Marketing Workshop, hosted by Social Heroes LLC and sponsored by Farmers Insurance, is open to Farmers Insurance agents, district managers, and agent or DM staff only.

Join us on Thursday April 17th, 2014 from 8 am - 5 pm.

This one-day event will explain how you can use social media to grow and enhance your business as well as your customer relationships. We will show you how to use social media for maximum results in the following areas:

  • Increasing Prospecting and Sales 
  • Increasing Customer Service 
  • Improving Retention and Cross Sell 
  • Gaining Referrals 
  • Humanizing your Agency Brand

If you are looking to grow your business, this is an event you WILL NOT WANT TO MISS. You will have the opportunity to learn from some of the top Social Media Insurance Agents from across the country including - Joel McKinnon (OH), Angela Johnson (TX), Nadeem Damani (TX), Keith Wainauski (TN), Mike Schmisek (CO) & Renee Corwin Rey (WA).


  • 8:00 am Registration/Breakfast 
  • Start time: 9:00 AM
  • Intros + Social Strategy for Success 
  • Increasing Prospects/Sales 
  • Break 
  • Increasing Customer Service 
  • Increasing Retention/Cross-Sales 
  • Lunch 
  • Gaining Referrals 
  • Humanizing Your Agency Brand 
  • Break 
  • SEO Set-Up and Strategies 
  • Panel Q&A 
  • Closing Remarks 
  • End time: 5:00 PM


Check out what agents are saying about past Social Media Day events  


"I thought I had Facebook and Twitter figured out but I realized I hardly knew anything once I sat in your meeting. Since the meeting I've been able to set additional appointments and make some sales." -Jeff V

“Facebook keeps me busy enough thus far that I have a hard time keeping up with all the new business.” -Erin C.

"I am working on getting more likes than you!! :) Did you see may Facebook page. Just using the social heroes ideas we have had OVER 70 comments and over 100 likes. And we also sold 4 households. THANK YOU"

“I learned a lot at the Social Media day yesterday. Thanks for all your efforts in putting together a solid meeting format for us. We all really appreciate your willingness to travel from far and wide to do this session.” –Mike C

Frequently Asked Questions

What can/can't I bring to the event? Feel free to take pictures, but no recording devices (audio or video) please.

Please bring a laptop, iPad or smartphone so you can participate in the live Twitter/Facebook feed.  Please also bring a power strip and/or extension cord.

What should I wear?  We recommend that you dress Business Comfortable.  Also, since it is usually cold in hotel meeting rooms please bring a sweater or jacket so you will be comfortable.  

Do I really need to bring a laptop, or is an iPad or smartphone enough? We DO recommend that you bring an actual laptop to the event in order to participate in the activities.  Many of the activities we will walk through do not work on mobile devices.

What else do I need to bring?  You will need to be able to access your social media pages on your laptop and have a list of your social media passwords so you can access your accounts.

What is the event hashtag for Twitter, Facebook and/or Instagram?  #socialheroes

When should I use the hashtag?  We would love to follow you on your journey to Social Media Day.  Use it early and often!  Let us know what you're looking forward to learning, who you're coming to the event with, what you're bringing, ask us questions...  Ready, set, go!

Tweet the Social Heroes:  Click on the names of your favorite presenters to tweet them that you're looking forward to Social Media Day-Irvine.  

Can I bring staff to the event?  Yes, while the event is only open to Agents and District Managers with Farmers Insurance, staff is also invited to attend.

Where can I get updated event information before Social Media Day?  Be sure to "Like" the Social Heroes Facebook page for all of the latest event info and last minute updates!

What is included in the ticket cost? Your ticket includes breakfast and lunch.

Which meeting room will we be in at the hotel?  Crystal Ballroom

Where will meals be served?  Breakfast & Lunch - Crystal Ballroom Foyer, Catalina Ballroom and Patio

What about parking?  Discounted self-parking rate is $10.00 per vehicle.  Discounted valet parking rate is $16.00 per vehicle

How can I contact the organizer with any questions?

Is my registration/ticket transferable? Yes.

Do I have to bring my printed ticket to the event? Your printed ticket will speed up your registration, but we can look you up manually if you forget it. Just be patient please!

What is the refund policy? Although we are not able to offer refunds, you are welcome to transfer your ticket to someone else so they may attend.

The name on the registration/ticket doesn't match the attendee. Is that okay? Yes, tickets are transferable.

Have questions about Social Media and Digital Marketing Workshop for Farmers Agents, Staff and DMs? Contact Social Heroes
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When & Where

Hilton Irvine/Orange County Airport
18800 MacArthur Blvd
Irvine, CA 92612

Thursday, April 17, 2014 from 8:00 AM to 5:00 PM (PDT)

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Social Heroes

The Social Heroes teach insurance sales professionals how to master digital techniques to grow and enhance their business by sharing best practices of using social media and other digital marketing methods in the areas of Prospecting and Sales, Customer Service, Retention, Networking, Gaining Referrals, Humanizing a Brand and Building Authority.

  Contact the Organizer
Social Media and Digital Marketing Workshop for Farmers Agents, Staff and DMs
Irvine, CA Events Conference

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