Social Media and Content Marketing - Nov 19, 2013
Tuesday, November 19, 2013 from 6:00 PM to 8:00 PM (CST)
Austin, United States
We are back at ACC Eastview!
Social Media and Content Marketing
Tues, November 19, 2013
6 pm - 8 pm
3401 Webberville Road, Room 8500 - Multipurpose Room, Austin, 78702
P.S. Save the date for our Holiday Party on Wed, Dec 11 - more to come!
Brainteaser time! Punctuate the following sentence [answer below]:
SOCIAL MEDIA AND CONTENT MARKETING WITHOUT THEM IS SUBOPTIMAL
Now back to the panel... We love content marketing. Maybe it's the focus on useful information instead of sales pitches, or maybe it's the smorgasbord of formats in which content can be presented - videos, articles, infographics, podcasts, images, e-books, etc. Whatever the case, content and social go together like November and mustaches.
Our local panelists will take on this fundamental topic and discuss how to attract and acquire business by delivering ongoing valuable information. They'll cover who is doing great content marketing and give examples of different types of content and how these can work best for B2C and B2B audiences.
Our "been there, doing that" panelists are:
- Kristen Sussman, President and Founder of Social Distillery, Inc.
- Frank Burns, VP of Client Solutions, FeedMagnet
- Jenny Magic, Principal and VP Content Strategy, SiteGoals LLC
Leslie Hancock, Content Strategist at HCB Health, will moderate the discussion.
Join us at 6:00 for pizza, networking and mingling. Our panel discussion starts at about 6:30. Hope to see you there!
Jenny Magic (@jennyLmagic)
As Principal and VP Content Strategy at SiteGoals, Jenny guides the overall direction of the agency as well as the integration of adaptive content strategy in the web design process, both internally and for clients. Prior to this role, Jenny founded Better Way to Say It, a content marketing firm specializing web content strategy that was acquired in 2013 by SiteGoals.
Jenny loves to speak and teach about online marketing. She has delivered workshops to clients like Prudential and Acxiom, contributes to the Content Marketing Institute, presented at the 2012 Content Marketing World conference and will be lead official Mentor Sessions at SXSW Interactive 2014. She also hosts the 750+ member #AustinContent Meetup, and is a member of the BlogathonATX advisory board. She served on the board of the Association for Women in Communication – Austin Chapter, and served as President-Elect of the National Association of Women Business Owners (NAWBO) – San Diego Chapter. She is also a visiting instructor at the University of San Diego, teaching courses on Content Marketing and Branding Strategy in the Corporate & Professional Education department.
Frank Burns (@FeedMagnet)
As the VP of Client Solutions, Frank leads the client services team in planning, executing and measuring curated content powered by FeedMagnet’s servers. Previously, Frank acted as the Head of Strategy and Research at Tocquigny where he planned marketing programs for clients transitioning to direct and digital strategies. He’s helped clients in the Package Goods, High Tech B2B and Online University segments -- including the WPP equity study. Additionally he served as Accounts Director and Manager at Millward Brown in both the US and the UK where he analyzed consumer insights across multiple brands and targets. Frank was also involved in some of the earliest studies regarding the effectiveness of online advertising which shifted his career track to digital due to its capabilities in targeting, measurement and creativity.
Frank received his Bachelor of Arts in Arts, Sciences and Letters from The Pennsylvania State University in 1999. He also enjoys travel, humor, music and appreciates all of the excitement one has access to from living in downtown Austin.
Kristen Sussman (@KrisSuss)
Kristen Sussman is President and Founder of Social Distillery, Inc., a social media marketing agency located in Austin, Texas. She has substantial experience in social media marketing and has immersed herself in current technologies as they relate to marketing communication.
Kristen received her B.A. in Journalism and Broadcast Radio/Television from St. Ambrose University in Davenport, Iowa, and her M.A. in Advertising from The University of Texas at Austin. Kristen is an active member of WOMMA.
MODERATOR: Leslie Hancock (@LeslieHancock)
Leslie Hancock is a Content Strategist for HCB Health, a full-service marketing and advertising agency in Austin, Texas, focused solely on the health and medical industry. Leslie holds master's degrees in English (Rhetoric and Writing) and Education Leadership, and she has 20 years of professional experience as a content creator and strategist. Her superpower is her ability to write on cue for any reading level, from pre-readers to PhDs.!
Here's one possible answer to our brainteaser:
Social media and content! Marketing without them is suboptimal.
Special Thanks to our sponsors:
2013 Corporate Sponsor: AT&T. Connecting you to your world, everywhere you live and work.
2013 Local Sponsor: Capital Metro is proud to sponsor Social Media Club Austin! Capital Metro has recently installed new bus stop signage at every stop in Capital Metro’s service area to allow riders to get schedule information on the go – using a cell phone, you can access “next bus” information for individual stops by calling Capital Metro’s Go Line, texting the number provided or scanning the unique QR code included on each sign. You can find Capital Metro on Facebook, and follow them on Twitter at @CapMetroNews and @CapMetroRail.
2013 Refreshment and Venue Sponsor: Austin's Pizza For those of you who have been attending our meetings for some time, you know what a great friend Austin's Pizza has been to SMCAustin. Austin's Pizza uses only pure, whole ingredients and has the best delivery network in town with 11 Austin area locations.
When & Where
Social Media Club Austin Chapter
The Social Media Club Austin...part think tank, part curiosity, all new media.
Chapter Homepage: http://socialmediaclub.org/chapter/austin-tx