May 27, 8:00 AM – 11:00 AM
Four Seasons Hotel, Shanghai
RMB 350 (includes breakfast)
Featuring: Jeremiah Owyang, Partner,
Altimeter Group, Silicon Valley, USA, Sam
Flemming, Chairman & Founder of CIC and Bryce Whitwam, General
Manager, Wunderman Shanghai, Nicolas Zurstrassen, Action Sports GM, Nike
Social media is fundamentally transforming the relationship between brands and consumers, and as a result, how we market and communicate with consumers in China. While Chinese and multinational companies alike are beginning to embrace its power of persuasion, there remains questions on how to tie social media strategy and execution to business objectives. Is Social Media merely a marketing tool or should it be a driver for organizational change?
This practical half day session will lead off with an overview of the unique and sophisticated landscape of Chinese social media, followed by world class China case studies and examples showing innovative brands leveraging and learning from social media for more strategic and impactful communications. This will include a presentation from Nike’s Action Sports Director, Nicolas Zurstrassen. Mr. Owyang will then demonstrate how successful global brands are gaining competitive advantage by fully leveraging this opportunity through alignment of internal roles, processes, policies and stakeholders. Following Mr. Owyang's presentation, the panelists will discuss, along with input from the audience, how to best apply these applications to the China market.
Four Seasons Shanghai
500 Wei Hai Road/Shi Men Yi Road
About the speakers:
Jeremiah Owyang is one of the world's leading web strategists and Partner of Customer Strategy at Altimeter Group, a consulting firm that provides thought leadership, research, and consulting on digital strategies. Prior to Altimeter, Mr. Owyang was a Senior Analyst Senior Analyst at Forrester Research, and has over 10 years experience as a practitioner on both the vendor and brand side. Mr. Owyang is also a columnist for Forbes Magazine. His blog, http://www.web-strategist.com, is one of the industry's leading sources on social media.
Bryce Whitwam is General Manager of Wunderman Shanghai, one of China's leading advertising agencies dedicated to direct, digital and data. Whitwam’s agency specializes in applied social media within the customer relation management space.
Sam Flemming is Chairman and Founder of CIC, China's first and leading
provider of Internet intelligence and insights based on social media and IWOM
(Internet Word of Mouth).His blog, http://www.seeisee.com/sam is one of the first and leading blogs
on social media in China.
Nicolas Zurstrassen Nicolas is the GM for Nike Action Sports in China. Prior to this he was Digital Director for Nike China where he was responsible for Nike’s digital activation around the Olympics as well as establishing the Baller’s network, one of the largest global vertical sports communities.
This exclusive event is being organized to take advantage to Mr. Owyang’s visit to Shanghai, one of the leading global thought leaders on Social Media strategy.
We encourage all marketing leaders to take advantage of this unique opportunity to discuss the development of the next stage of Chinese social media with experts and thought leaders from both the United States and China.
Wunderman is the original architect of response-driven marketing, an estimated trillion dollar global industry. Today, with 50+ years of innovation, creativity, and insight, Wunderman stands as the first name in advertising that delivers measurable results. Throughout its network of 120+ offices in 50+ countries and 15+ specialized companies, Wunderman speaks the customer's language-whatever the dialect-at the right time, creating profitable conversations that build brands and generate sales.
As China's first and leading provider of Internet intelligence and insights based on IWOM (Internet Word of Mouth), CIC provides customized research consulting services, syndicated reports, as well as technical solutions and platforms to help companies meet their business and marketing needs.
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