Social Media 101: How to Raise Your Company's Voice
Thursday, April 10, 2014 from 11:00 AM to 1:00 PM (PDT)
Menlo Park, CA
San Francisco, California
London, United Kingdom
It’s no secret that social networking has changed how we communicate, build relationships, and influence one another. Social platforms have made a big impact on how we do business, and attract investors, media, partners, patients and physicians in less than 140 characters. This workshop will explore what kinds of social media programs and tools should be used by entrepreneurs today and how business networking will change as companies fully embrace this new communications paradigm.
- Learn how Facebook can engage retail investors
- See case studies on how the life science community is using Twitter and how business networking is happening on LinkedIn
- Explore and discuss what the ultimate life science social network should do for partnering and business development
The "How to... Workshop" series is dedicated to giving you the keys to a successful business, from creation to exit. As with all our events, the "How to... Workshop" is interactive and informal so bring your questions with you!
Barbara Lavery | President, Zoomedia read bio»
Christine Bennett | Client Services Specialist, HDM | Zoomedia read bio»
11:00 AM | Registration, Lunch, and Networking
11:30 AM | Presentation and Q&A
1:00 PM | Program Close
Who Should Attend:
Life science industry executives, founders, CEOs, and marketing managers of start-ups and other private companies
General Public | $35
Academic/Student Rate | $20
On-site | $45
Barbara Lavery | President, Zoomedia
- 16 years of life science communications experience
- Clients include Gilead Sciences, ARIAD, Regeneron, InterMune, Seattle Genetics, Medtronic, the Avon Foundation/Army of Women, FasterCures.
- Served on biotech committee for Mayor Gavin Newsom, served as membership committee chair BayBIO. Led the communications team to bring California Institute for Regenerative Medicine to San Francisco.
- Currently Chairman Global Genes/RARE Project.
- B.A. Hons., Theater Design, Central St Martins, London UK.
Christine Bennett | Client Services Specialist, HDM | Zoomedia
As client services specialist and interactive project manager, Christine works closely with clients to deliver spectacular digital marketing and communications projects. She spearheads the social media, website analytics, and SEO / paid search at HDM | Zoomedia, and has successfully initiated and maintained active campaigns for a variety of clients including Medtronic, ARIAD Pharmaceuticals, and Genomic Health. Christine is driven by her background in biology, knack for effectively communicating scientific concepts, and love of making data work to efficiently inform actionable improvements in interactive digital applications.
She is both a geek at heart--embracing new technologies and interactive applications as a daily adventure--as well as a natural project manager, having spent the last ten years in a variety of roles responsible for managing project schedules, deliverables, and resource allocation. She has been with Zoomedia since March 2012, before which she spent three years managing logistics and client services for international conferences in the biotech and pharma field, specific to partnering and dealmaking. Prior to her international project management experience, Christine spent five years managing projects and science education programs with several museums and science centers in Northern California.
When & Where
JLABS, part of Johnson & Johnson Innovation, LLC, is a network of life science incubators providing emerging companies many of the advantages of being in a big company, without the capital investment. JLABS offers singular bench tops, modular wet lab units and office space on a short-term basis, allowing companies to pay only for the space they need, with an option to quickly expand when they have the resources to do so. Companies residing at JLABS also have access to core research labs hosting specialized capital equipment and shared administrative areas.
JLABS is an open innovation model, and the agreement for space does not grant JLABS or Johnson & Johnson Innovation, Inc. any stake or rights in the companies, nor will the companies have a guaranteed future affiliation with JLABS. The flagship facility is located in San Diego at Janssen's West Coast Research Center, and Johnson & Johnson Innovation J-Labs has now two established locations in San Francisco, one through a collaboration with the California Institute for Quantitative Biosciences (QB3) and a second standalone facility, and in Boston, through a collaboration with Lab Central. For more information please visit jlabs.jnjinnovation.com.