In the CUNY J-Camp course, “Social Engagement: Join the Conversation,” Debbie Galant and Mitchell Trinka look at ways digital journalists can reach and engage audiences. In addition to using social media platforms like Twitter, Facebook and Pinterest, we’ll talk about spreading brand messages in the physical world.
In the six-hour session, we’ll investigate what it really means to be social online, and some strategies to ensure you don’t get overwhelmed by the medium. In addition to talking about the five topics below, they’re looking for students to come in with social media problems. They’ll discuss ways to amend the issues and, with practice, help you become that social media maven you’ve always wanted to be.
What we’ll cover:
-Social media as a tool for story generation.
-How to create great networks that will feed us the news leads we’re interested in.
-Establishing a voice/brand.
-Creative uses of social media platforms and tools.
-Using social media in crisis situations.
-What you should tweet, who to tweet it to, when to tweet and what you should say.
-Goals and a roadmap for moving forward in social media.
-Tools to make sure you’re winning a wider audience, while not getting overwhelmed.
-How to interact with an audience and use analytics to learn what they want.
In 1995, Debra Galant was asked to write a cover story for the Jersey section of the New York Times on the subject of suburban etiquette. Little did she know that suburban etiquette would become her beat, or that the story would lead to a five-year column in the newspaper of record.
Since that first cover story, Debra has written hundreds of articles and columns for the Times, on topics ranging from kitchen envy to nudist colonies. She has also penned many magazine-length articles, including profiles of Princeton University’s controversial ethicist Peter Singer and of Montclair cosmetics guru Bobbi Brown.
In May 2004, Debra started Baristanet.com, one of the first of new breed of websites that use the blog platform to cover local news. Baristanet was named the #1 placeblog in America in January, 2007.
Mitchell Trinka has been tinkering with social media since 2004. From those days of early Facebook and Twitter, he’s been learning about engaging online communities though thoughtful conversation, cool content creation and good curation. He honed his craft as a New York Times Fellow for the FortGreene/Clinton Hill Local blog, but now works as the Community Manager at the CUNY Graduate School of Journalism. He is also currently a Multimedia Teaching Fellow at the Tow/Knight Center for Entrepreneurial Journalism and an adjunct multimedia professor at Fordham University.
When & Where
CUNY Graduate School of Journalism
The CUNY Graduate School of Journalism is located in Midtown Manhattan and offers a three-semester program designed to prepare gifted graduate students for a wide variety of careers in the field of journalism.