SMPTE PDA Now Educational Webcast: The Business of Live Web-streaming
Thursday, February 9, 2012 at 1:00 PM (EST)
The Business of Live Web-streaming
Thursday, 9 February 2012
18:00 UTC /10:00 Pacific/13:00 Eastern
Login Details to Be Provided
Speakers: John Naylor, VP Business Development, NewTek, Inc.
Mike Dawson, CEO of Eventstream
Greg Ellis, VP Business Development and Sales, DaCast
Is there a sustainable business in live web-streaming? Can content be sufficiently monetized if distributed over the web? SMPTE PDA Now guest speaker John Naylor, of NewTek, explains which businesses are using web-streaming and whether or not it is helping them. In addition, Mr. Naylor also describes the various models (Subscription, Pay-Per-View, Video-on-Demand, Ad Insertion) that may implemented to monetize content and what the streaming landscape currently looks like.
For the past 100 years, the people of the Society of Motion Pictures and Television Engineers (SMPTE, pronounced “simp-tee”) have sorted out the details of many significant advances in entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, the Society has earned an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery education and engineering across the communications, technology, media, and entertainment industries. The Society has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force.
SMPTE’s global membership today includes 7,000 members, who are motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students. A partnership with the Hollywood Professional Association (HPA®) connects SMPTE and its membership with the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at www.smpte.org/join.