SMPS Tampa Bay Marketing Boot Camp
Wednesday, April 30, 2014 from 8:30 AM to 1:00 PM (EDT)
This education event covers all six domains of practice for professional services marketers. Below is an overview of the program:
1. Marketing Research is Forever - Stephanie Thoresen, CPSM, Senior Business Development Representative, USA Environmental, Inc: Most everyone is familiar with the routine requirement of performing market research. But, if you’re a seasoned marketer in the same industry for a while, it can get a bit dull. Conversely, for those making career-shifts, a brand-new industry could be downright overwhelming. Stephanie will share her insights and offer suggestions for enlivening the process of market research.
2. Aligning the Marketing Plan with the Business Goals - Ann Schiola, CPSM, Marketing Director, Finley Engineering Group: Firms that are successful in marketing have a marketing plan. What’s the relationship between your marketing plan and your business plan? How do you analyze research data related to past, current, and prospective markets and make it relevant to your firm?
3. Business Developer Roles - Charles Colley, Director of Business Development, a5, inc.: Business development is the creation of long-term value for an organization from clients, markets, and relationships. Whether you’re involved directly with the sales effort or not, this value is added by all members of the firm. This session explores some strategies for successful business development in active or support roles.
4. Planning for Success (Proposals / SOQs) - Betty Schaefer, Marketing Coordinator, George F. Young, Inc: A proposal is a plan for solving a problem. To have your proposal succeed, a firm must understand the client’s project goals and issues to effectively communicate the solution. A proposal development methodology and approach takes current proposal priorities and constraints into account. Planning is important to not only addressing the client’s project goals but to managing time efficiently and effectively.
5. The Human Factor in a Digital World - Ginger Reichl, President, Pinstripe Marketing: As every marketing consultant extols the virtues of digital marketing, its easy to forget the old school methods that have always worked. Balancing online with personal connections is the key to new school marketing. In this presentation, Ginger Reichl of Pinstripe Marketing will jog your memory about the good ol’ days and review ideas to make your communication more “human.”
6. Unleashing the Power of the Database - Michael Boccuti, Director of Sales and Marketing Systems, Skanska USA: Marketing databases are a critical tool to support the sales and marketing efforts of the firm. The power of any centralized database is a process of identifying, collecting, and analyzing significant information from all sources, internal and external, about your clients, competitors, leads and prospects to drive strategic marketing and sales decisions.
Who should attend? Marketing coordinators, directors, business developers or professional engineers or principals responsible for winning work.
Register early, this event is limited to 30 attendees.A light morning snack and lunch will be served.