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SMPS Hawaii May Webinar - Create and Deliver Powerful E-Mail Marketing

SMPS Hawaii Chapter

Wednesday, May 25, 2011 from 11:30 AM to 1:30 PM (HST)

SMPS Hawaii May Webinar -   Create and Deliver...

Ticket Information

Ticket Type Sales End Price Fee Quantity
SMPS Member ($10) Ended $10.00 $0.00
AIA Member ($15) Ended $15.00 $0.00
Non-Member ($25) Ended $25.00 $0.00

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Event Details

Create and Deliver Powerful E-Mail Marketing

E-mail marketing is a popular marketing tactic for many firms because it is a sustainable practice, low in cost, quick to distribute, and instantly measurable. It has significant impact on developing and maintaining customer relationships and strengthening your brand. If done well, e-mail marketing can increase your bottom line and drive business immediately. If done poorly, it can annoy and alienate your clients and potential clients.

Through real-world case studies, you will learn important dos and don'ts that will help guide you to plan and design effective e-mail marketing campaigns. Webinar participants will take away a five-step process to create successful e-mail marketing campaigns from start to finish. 


Learning Objectives

  • Identify e-mail marketing best practices to enhance brand loyalty, avoid SPAM labeling, and safely grow an e-mail distribution list.
  • Analyze e-mail technology and service provider options that offer relevant, customizable features through an easy-to-use interface with real-time access to measurable results.
  • Apply a five-step process to create effective e-mail marketing, from a well-defined strategy, to design and production, to analysis for the refinement of future campaigns.

About the Speaker 


Carolyn Bligh, Principal, Bligh Graphics, LLC

As a branding specialist and graphic designer, Carolyn Bligh is closely integrated and submersed into her clients' business goals and marketing strategy. She has a passion for leveraging valuable company assets that build direction and create opportunities. Carolyn has specialized in the construction industry for over 20 years and understands how to connect with architects, engineers, contractors, owners, and developers. She has created and implemented hundreds of projects, from branding and corporate identity, to Web design and social media. She is also the creator of "Brand Crumbs," an e-newsletter that won first place in the Newsletter - External category of the 2008 SMPS National Marketing Communications Awards.

$10 SMPS members; $15 AIA Members; $25 non-members; $40 late registration/walk-ins

Registration Deadline:
 March 23, 2011

 1132 Bishop Street, 7th Floor Conference Room

No validated parking is available for this event. We recommend parking at Alii Place - $0.75 per 1/2 hour up to 2 hours; $1.50 per 1/2 hour thereafter.

This is an archived webinar that was previously conducted by SMPS on February 16, 2010. There will not be any interactive dialogue between the attendees and the presenters. Questions can be forwarded to the presenters at the end of the webinar.

Payment: Credit card payment is strongly encouraged and may be made securely online by completing the form below. If paying by cash or check, please make check payable to SMPS Hawaii Chapter and bring your payment to the event. No shows will be billed.

Copyright Notice:
Presentations at all SMPS Hawaii events are subject to US and International copyright laws. Unauthorized videotaping or recording of SMPS Hawaii events is prohibited.

For More Information:
Contact Cheryl Walthall: cheryl@smpshawaii.org
or at 528-5557.

Have questions about SMPS Hawaii May Webinar - Create and Deliver Powerful E-Mail Marketing? Contact SMPS Hawaii Chapter

When & Where

RAKuen Lounge
1153 Bethel Street
Honolulu, HI 96813

Wednesday, May 25, 2011 from 11:30 AM to 1:30 PM (HST)

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SMPS Hawaii Chapter

The Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities.  The mission of SMPS is to advocate for, educate, and connect leaders in the building industry.  Today, SMPS represents a dynamic network of 6,900+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada.  The society and its 55 chapters benefit from the support of 3,250 design and building firms, encompassing 80% of the Engineering News Record Top 500 Design Firms and Top 400 Contractors.
SMPS offers many benefits and services for its members such as a national marketing and management conference, national seminars and workshops, awards programs, publications, and educational resources to highlight the latest trends and best practices in marketing and business development in the design and construction industries.  

Learn More About SMPS

If you have any questions pertaining to SMPS, membership, or if we can be of any assistance, please visit our web site at www.smpshawaii.org.

  Contact the Organizer
SMPS Hawaii May Webinar - Create and Deliver Powerful E-Mail Marketing
Honolulu, HI Events Business

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